Yah Li Quek: SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE) in Singapore
Yah Li Quek
SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE)
Singapore | SG
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Work experience
ESTEE LAUDER COSMETICS PTE LTD
SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE) | 01/2018 - Current
Retail Growth Management
• Develop key door business strategy to drive growth
• Establish retail sales goals and motivate field team to achieve targets
• Design and implement a strategic business plan that expands brand's customer base and ensure its strong presence
• Work closely with Demand Planning Team to ensure accurate product forecasting and healthy inventory levels at stores
• Plan and propose sell-in and sell-through targets; and mitigation plans for target shortfalls.
• Monitor competitors' activities and launches, and provide feedback to Marketing.
Operation Effectiveness Management
• Accurate capture of customer profile at stores
• Ensure effective budget control over sales expenses, returns and incentives
• Manage SIOP effectiveness on returns and inventory destruction
• Work closely with Marketing to ensure timely executions of launches/events at stores, including VM.
• Quarterly review of stock module to ensure healthy levels of assortment at stores
• Analyse and review monthly and annual sales trends and provide Brand Manager with recommendations and action plans
• Prepare all monthly and annual sales reports and commentaries to Brand Manager, including Regional reports.
• Recruitment, objectives setting, coaching and performance monitoring of Field Team.
• Responsible for developing and motivating the Field Team, Field Sales & Education Executives.
• Handle Counter Maintenance processes and ensure Best-in-Class Execution
• Resolution of operations and manpower issues.
Budget Management & Finance Reporting
• Work closely with Business Manager to support Brand Manager with Budget/Latest Estimates planning and monthly commentaries
• Monitoring of Net Sales and Net-Over-Profit monthly to ensure brand is on track to achieving KPIs
• Responsible for Net Sales, Retail Sales and Net-Over-Profit.
Education & Service Level
• Work closely with Brand Manager to ensure there is consistency in service and customer experience, and to increase productivity and sales in all stores
• Adapt and execute education strategies, programs and activities to ensure the service provided to customers is in-line with the Brand
• Drive service standards and alleviate artistry through coaching/feedback
• Ensure brand's CRM objectives are met
• Conduct strategic follow up of classroom education to ensure successful roll-out of training initiatives in all stores
• Liaise regularly with Brand Manager and Regional Education to identify in-store coaching opportunities and development needs
• Prepare monthly reports on Consultants development and visitation reports
• Assist in recruitment and provide an atmosphere that motivates, encourages, and challenges sales team for optimum performance
• Maintain the brand image at stores via personal grooming of Consultant and store merchandising
COTY LUXURY
PROCTER & GAMBLE PRESTIGE
RETAIL OPERATIONS & MERCHANDISING MANAGER SINGAPORE | 01/2015 - 09/2016
Regional exposure working with Key Account Managers and Marketing Team to execute retail operations and visual merchandising according to global guidelines.
RETAIL OPERATIONS & MERCHANDISING MANAGER SINGAPORE
JAN 2015 TO SEPT 2016
• Sell-through in Department Stores and Sephora
• Management of BA budget to ensure budget efficiency and accuracy
SELL THROUGH & MERCHANDISING SPECIALIST SINGAPORE AND MALAYSIA
Singapore Affiliate, Malaysia Affiliate and Malaysia Travel Retail
Visual Merchandising | 02/2011 - 12/2014
• Permanent Merchandising
• Budget Management
AUSSINO SOFT HOME FURNISHINGS
AUSSINO OPERATIONS EXECUTIVE/ AUSSINO EXPORT BUYER | 03/2007 - 10/2010
Seven years of retail experience from frontline to operations mangement, building the AUSSINO brand and developing leadership and brand-building capabilities.
AUSSINO OPERATIONS EXECUTIVE/ AUSSINO EXPORT BUYER
MAR 2007 - OCT 2010
• Store Operations
• Staff Management
• Brand Building
• Business Analysis
• Regional franchisee experience
HANGTEN ENTERPRISE PTE LTD
MANAGEMENT TRAINEE | 06/2002 - 06/2003
Education history
Royal Melbourne Institute of Technology University (RMIT)
BACHELOR OF BUSINESS MANAGEMENT
Temasek Polytechnic
DIPLOMA IN BUSINESS
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