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Yah Li Quek: SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE) in Singapore

Yah Li Quek

SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE)
Singapore | SG
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Work experience
Image ESTEE LAUDER COSMETICS PTE LTD

ESTEE LAUDER COSMETICS PTE LTD

SALES & EDUCATION MANAGER (CLINIQUE/LAB SERIES/ARAMIS & DESIGNERS FRAGRANCE) | 01/2018 - Current

Retail Growth Management • Develop key door business strategy to drive growth • Establish retail sales goals and motivate field team to achieve targets • Design and implement a strategic business plan that expands brand's customer base and ensure its strong presence • Work closely with Demand Planning Team to ensure accurate product forecasting and healthy inventory levels at stores • Plan and propose sell-in and sell-through targets; and mitigation plans for target shortfalls. • Monitor competitors' activities and launches, and provide feedback to Marketing. Operation Effectiveness Management • Accurate capture of customer profile at stores • Ensure effective budget control over sales expenses, returns and incentives • Manage SIOP effectiveness on returns and inventory destruction • Work closely with Marketing to ensure timely executions of launches/events at stores, including VM. • Quarterly review of stock module to ensure healthy levels of assortment at stores • Analyse and review monthly and annual sales trends and provide Brand Manager with recommendations and action plans • Prepare all monthly and annual sales reports and commentaries to Brand Manager, including Regional reports. • Recruitment, objectives setting, coaching and performance monitoring of Field Team. • Responsible for developing and motivating the Field Team, Field Sales & Education Executives. • Handle Counter Maintenance processes and ensure Best-in-Class Execution • Resolution of operations and manpower issues. Budget Management & Finance Reporting • Work closely with Business Manager to support Brand Manager with Budget/Latest Estimates planning and monthly commentaries • Monitoring of Net Sales and Net-Over-Profit monthly to ensure brand is on track to achieving KPIs • Responsible for Net Sales, Retail Sales and Net-Over-Profit. Education & Service Level • Work closely with Brand Manager to ensure there is consistency in service and customer experience, and to increase productivity and sales in all stores • Adapt and execute education strategies, programs and activities to ensure the service provided to customers is in-line with the Brand • Drive service standards and alleviate artistry through coaching/feedback • Ensure brand's CRM objectives are met • Conduct strategic follow up of classroom education to ensure successful roll-out of training initiatives in all stores • Liaise regularly with Brand Manager and Regional Education to identify in-store coaching opportunities and development needs • Prepare monthly reports on Consultants development and visitation reports • Assist in recruitment and provide an atmosphere that motivates, encourages, and challenges sales team for optimum performance • Maintain the brand image at stores via personal grooming of Consultant and store merchandising COTY LUXURY
Image PROCTER & GAMBLE PRESTIGE

PROCTER & GAMBLE PRESTIGE

RETAIL OPERATIONS & MERCHANDISING MANAGER SINGAPORE | 01/2015 - 09/2016

Regional exposure working with Key Account Managers and Marketing Team to execute retail operations and visual merchandising according to global guidelines. RETAIL OPERATIONS & MERCHANDISING MANAGER SINGAPORE JAN 2015 TO SEPT 2016 • Sell-through in Department Stores and Sephora • Management of BA budget to ensure budget efficiency and accuracy SELL THROUGH & MERCHANDISING SPECIALIST SINGAPORE AND MALAYSIA
Image Singapore Affiliate, Malaysia Affiliate and Malaysia Travel Retail

Singapore Affiliate, Malaysia Affiliate and Malaysia Travel Retail

Visual Merchandising | 02/2011 - 12/2014

• Permanent Merchandising • Budget Management
Image AUSSINO SOFT HOME FURNISHINGS

AUSSINO SOFT HOME FURNISHINGS

AUSSINO OPERATIONS EXECUTIVE/ AUSSINO EXPORT BUYER | 03/2007 - 10/2010

Seven years of retail experience from frontline to operations mangement, building the AUSSINO brand and developing leadership and brand-building capabilities. AUSSINO OPERATIONS EXECUTIVE/ AUSSINO EXPORT BUYER MAR 2007 - OCT 2010 • Store Operations • Staff Management • Brand Building • Business Analysis • Regional franchisee experience
Image HANGTEN ENTERPRISE PTE LTD

HANGTEN ENTERPRISE PTE LTD

MANAGEMENT TRAINEE | 06/2002 - 06/2003

Education history
Image Royal Melbourne Institute of Technology University (RMIT)

Royal Melbourne Institute of Technology University (RMIT)

BACHELOR OF BUSINESS MANAGEMENT

Image Temasek Polytechnic

Temasek Polytechnic

DIPLOMA IN BUSINESS

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1501 Lincoln Blvd.#1014 Venice, CA. 90291