Yeeny Tran: Marketing Specialist in San Diego, CA
Yeeny Tran
Marketing Specialist
San Diego | United States
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Work experience
Eevelle
Marketing Specialist | 03/2021 - Current
? Ran all social media sites and have a deep understanding of the audiences on each of the social media platforms
? Ran Facebook campaigns and optimized it for cost effectiveness
? Analyze digital content, i.e.; Facebook, Google Analytics, SEO
? Experience in Tik Tok, Youtube, Facebook, Instagram, Snapchat, and Reddit
? Lead Cross-Functional Teams in marketing meetings
? Built a 5 year social calendar for 2021-2026 that includes filming and scripting ideas to generate revenue for Eevelle, what to expect moving
forward in the social world, brand ideas, brand awareness, etc.
? Delivered KPI's, driving sales and focusing on customer service and collaboration
? Managed CRM and marketing automation platforms
? Proficient with Microsoft and Outlook
? Experience in videography and editing
? Experienced in excel and pulling data from multiple social channels
? Daily reports in reporting and analytics for performance marketing (i.e. in daily spending, impressions, clicks, spend, revenue, Google Analytics, and ROAS)
Cross Country Mortgage
Marketing Associate Director | 01/2019 - 08/2020
Created a new platform through Salesforce for their company; including
Cross Country's online site, Instagram, and Facebook
? Budgeted for events, report on spend, and pull data from campaigns launching Cross Country Team Events
? Managed cases in CRM through Salesforce (i.e. complaints, questions)
? Communicated with the head marketing corporate to conduct new material bringing in more customers
? Set up digital event platforms to have our team hang outs, meet and greets,
and hold virtual events
? Experience in customer service; taking calls and answering questions in a professional manner while working front desk
University of California, Riverside- Head Marketing Association
? Lead Cross-Functional teams
? Ran their social media accounts; Tik Tok, Instagram, Twitter, Youtube channel
? Marketing content for UCR's events including graduation, sports events, and club activities
? Filming and Editing for their Youtube Content through Adobe
? Ensuring that all customers receive a response in a timely manner
? Organizing a structured plan to execute every week bringing in more and more students every year to join our community and attend UCR
University of California, Riverside - Student Facilitator
? Helps underprivileged individuals develop hard and soft skills
? Collaborates as a team with other coworkers to provide a better service to patrons, understanding their wants and needs; providing customer service
? Leads events and activities that require improvisation as well as critical thinking, building relationships with our customers.
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