Zachary Sampson: Marketing Specialist in Foothill Ranch, CA

• Produced timely and accurate client promotional event marketing pieces, utilizing all checklist and quality assurance tools, ensuring ad accuracy and timely launch of campaigns. • Improve customer and prospect campaign delivery to achieve personalized targeting, optimized delivery, and enhanced reporting • Amended, revised, and redeveloped campaigns in accordance with feedback from clients.

• Assessed and strengthened digital presence, including rewriting website copy, authoring blog posts and updating social media platforms. • Coordinated innovative strategies to accomplish objectives and boost long-term profitability. • Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.

• Worked with designers and production staff to create high-quality and brand-specific ads. • Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities. • Used Google Ad words and Google Analytics to create and maintain campaigns for multiple clients.

2017 Semester, PRactical ADvantage Communications College of Communications - Student-run Advertising/Public Relations Agency • Worked with Ziing's Bar and Bistro on developing client's brand awareness. • Gained experience dealing with real-world situations under tight 15-week deadline. • Developed important research and time management skills using Cision software and FunctionFox time management system, respectively. 5/2016-5/2017

• Communicated limited time offers, and monthly specials to customers in order to maximize profits for the night. • Developed abilities to read and adapt to different personalities resulting in far greater personal relations, and return customers. • Processed, maintained, and transferred a personal bank to and from the head manager every night, helping efficiency and timeliness. Sales Representative, Verizon Wireless • Personally reopened, operated, and saved a location for the owner from foreclosing due to inadequate sales and poor customer service from previous employees. • Communicated with customers, and employees to answer questions and explain information regarding current updates and specials, resulting in increased sales. • Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes.