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Aaron Azevedo: in Poulsbo, WA

Aaron Azevedo

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Poulsbo | United States
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Industries
Bike
Golf
Fishing
Lifestyle
Moto & Powersports
Outdoor
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Summary
Activity
Projects

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Work experience
Image SKLZ - Pro Performance Sports

SKLZ - Pro Performance Sports

VP - Product | 12/2013 - 02/2016

- Managed a global team of 18 responsible for Design, Engineering, Product Management, Product Development, Costing & Sourcing for a $83 million dollar global business. • Overhauled the Product Creation Process - implemented a Global Product Introduction Calendar • Reduced supplier base by 50% increasing efficiency and driving profit margin • Improved net margins improved 350 basis points year over year. • Reduced SKU count by 50% improving revenue per sku by 32%, and growing net revenue 9.8% • Transition to a factory direct sourcing model
Image Quicksilver - DC Shoes

Quicksilver - DC Shoes

Senior Vice President - Footwear | 05/2010 - 09/2013

• Manage a global team of 85 in footwear Merchandising, Design, Materials, Development, Costing, Sourcing, Production, QC, and shipping for 600 million dollar global business. • Closed a Korean Sourcing/Agent based office and converted all business to China and Vietnam factory direct model. Managed Global factory base, primarily in China, Vietnam, Argentina and Brazil. • Increased production efficiency 10% year over year for 3 years in a row • Implemented costing system and negotiated flat or increased IGM% 10 quarters in a row. • Implemented PDM (product data management) line planning, costing, spec database. • Increased SKU efficiency by 38% while growing the business.
Image Zoot Sports

Zoot Sports

Senior Vice President - Footwear | 05/2006 - 04/2010

• Managed the successful design, development, sourcing, manufacturing, QC, and delivery of the first footwear line for Zoot Sports – first season business 2 million in sales. • Grew the footwear business to over 7 million in sales in 2010.
Image Saucony

Saucony

Vice President - Product Development and Sourcing | 06/2001 - 04/2006

• Implemented Product Development, Commercialization, and Sourcing strategy and timeline for all footwear product. • Managed a global staff of 12 to effectively manage Fit & Wear-test, CAD, Materials, Product Development and Costing functions. • Increased profit margins 3.8 points across the board. Helped to establish and staff a China Liaison office.
Image Coach

Coach

Divisional Vice President - Product Development | 07/1999 - 04/2001

• Evaluated the Accessory Industry’s “best practices” and Coach’s global factory base, to create and implement a Product Development Process for all Coach product– a 560 million-dollar business.
Image The North Face

The North Face

Director Product Development | 01/1998 - 04/1999

• Created, Implemented, and Managed the product creation process between design and production for all North Face products – a 248 million-dollar business. • Developed and managed a SMU (Special Make-up) that created incremental business at solid margins
Image Reebok International

Reebok International

Director - Product Development | 03/1992 - 03/1998

- Led the development of the men's footwear businesses; including Football, Baseball, Soccer, Rugby, Golf, Tennis, Basketball, and Training.
Education history
Image Rochester Institute of Technology

Rochester Institute of Technology

Bachelors | 1986 - 1990

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1501 Lincoln Blvd.#1014 Venice, CA. 90291