Abdullah Faiez: CEO AF LLC (E-commerce)
Abdullah Faiez
CEO AF LLC (E-commerce)
United States
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Work experience
CEO AF LLC
CEO AF LLC (E-commerce) | 03/2017 - Current
? Developed and implemented a comprehensive e-commerce strategy that increased revenue and improved the customer experience
? Collaborated with cross-functional teams to meet traffic, quality, and conversion targets, resulting in a best-in-class ecommerce
experience
? Led website development from conceptualization to launch, delivering innovative CX and driving conversion rates to new heights
? Fostered a culture of innovation and high standards among the team, supporting personal and professional growth and inspiring high levels of performance
? Utilized both quantitative and qualitative data to define metrics for success and failure, constantly monitoring metrics
to stay aligned with organization objectives
? Parketed with internal and external stakeholders, including technology teams and business development partners, to determine project priority and ensure successful project delivery
? Created and executed plans with clear, measurable success criteria, while managing cross-functional teams from idea
through launch
? Leveraged sound business and strategy judgment to influence others and build a data-driven experimentation-oriented
mindset
? Demonstrated experience in agile, lean startup product management processes, delivering successful results
? Developed market, functional, and system requirements documents, with exceptional writing skills and the ability to communicate effectively with all team members
? Effectively managed and mitigated ambiguous problems and risks, preventing roadblocks and ensuring successful
outcomes
? Strong analytical thinking skills and team player with high emotional intelligence, having the ability to bring diverse
team members together to achieve results
? Undertook research to test consumer needs and market behavior, evaluated market size, and partnered with R&D
team to formulate reports on future industry trends and competitors' market share
? Discovered and performed improvement opportunities to boost revenue; directed gap analysis of elements of production process, financial resources, and customer management
? Managed planning and execution of promotions, launches, and achieving commercial business goals across revenue,
traffic, AOV, and CVR
? Planned and set up email and SMS deployments, delivered reporting, and supported briefing and planning for DTC
business, growing behavioral programming, and overall email channel growth
? Utilized data to analyze customer behavior, improve site experience, increase conversion rates, and retain customers
across multiple e-commerce sites
? Oversaw management of multiple e-commerce sites, ensuring they were up-to-date, visually appealing, and userfriendly
? Stayed up-to-date with industry trends and best practices, making recommendations for new e-commerce initiatives
across multiple sites.
? Managed data-driven DTC marketing team focused on product marketing, content marketing, customer acquisition,
and customer marketing; formulated and implemented integrated marketing strategy
? Acquired marketing skills such as copywriting, ad creative creation, and ad strategy optimized for sales to acquire
customers
? Learned HTML, CSS, and JavaScript to customize websites to assure a user-friendly experience
Education history
San Francisco State University
Bachelor of Arts in Business Administration
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