Adam VanderVeen: GLOBAL BRAND MARKETING LEAD in Milwaukee, WI
Adam VanderVeen
GLOBAL BRAND MARKETING LEAD
Milwaukee | United States
Skills
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Interests
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Industries
Creative Agencies
Fishing
Outdoor
Summary
Activity
Projects
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Work experience
BRP US Inc
GLOBAL BRAND MARKETING LEAD | 01/2017 - Current
• Manage global asset development, advertising, and partnerships strategy.
• Collaborate with other marketing teams to ensure consistent experience at all consumer touch points.
• Lead a team of three direct reports to accomplish inspiring work and to grow professionally.
BRP US Inc
GLOBAL MARKETING SPECIALIST | 01/2016 - 01/2017
• Lead global strategic marketing planning, supporting Latin America, Europe, and Asia Pacific.
• Managed global product launch, hosting international guests, and supporting regional launch events.
BRP US Inc
SR. BRAND MARKETING SPECIALIST | 01/2012 - 01/2015
• Develop brand marketing campaign elements, go-to-market initiatives, and paid media strategy.
o Produced infomercial to support the global launch of the Evinrude E-TEC G2 which received the NMMA’s 2015 Neptune Marketing Award for Best Video.
• Project Manager of North American Shows & Events strategy for Evinrude outboard engines, including corporate boat shows, dealer meetings, and product launches.
• Project Manager of Dealer Marketing Excellence; In-store strategy, retail promotions, collateral materials, and dealer sales and marketing tools.
• Manage relationships and workload of multiple agencies, cross-functional teams, freelance designers and brand marketing intern. Also responsible for hiring and development of brand marketing intern.
• Propose annual brand marketing budget, and responsible for monthly/quarterly forecast accuracy.
Various
INDEPENDENT MARKETING CONSULTANT | 01/2005 - 01/2012
• Re-branded the Water Street Entertainment District with the implementation of a new brand positioning, website, and campaign (digital, social, and event marketing) strategy for the district.
• Collaborated with NEWaukee executives to launch the Art Milwaukee brand, which successfully contributed to corporate sponsor acquisition before being absorbed by the NEWaukee brand.
• Achieved a 100% article delivery rate while managing 25 freelance writers, photographers and artists, as the managing editor of 4PM Magazine.
• Published article supporting videos that have received over 600,000 combined views.
• Managed design and production of a motorcycle display for Harley-Davidson’s Buell brand, which received the 2009 Association for Retail Environments’ Store Fixture Award.
• Contributed to the launch of Harley-Davidson’s “Buell store-within-a-store”, which received the 2009 Association for Retail Environments’ Outstanding Merit Award.
• Developed a multi-line, box and sleeve packaging sys
United States Marine Corps
Infantry Platoon Sergeant | 05/2001 - 07/2008
• Awarded a Combat Meritorious Promotion for the defense of the platoon’s quarters in Iraq.
• Learned Arabic to serve as an infantry platoon’s squad linguist during operations in Iraq.
Education history
Cardinal Stritch University
Bachelor's of Science | 2007 - 2011
Cardinal Stritch University
Bachelor's of Science | 2005 - 2009
Concordia University
Masters Business Administration | 2011 - 2013
Connections
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