Aislinn Bryan: Digital Marketing Account Manager

Promoted from Digital Marketing Strategist and Digital Marketing Account Associate. Manages client paid search, display, ecomm, and social accounts. Analyzes campaigns for optimization opportunities within bid management, audience targeting, keyword structure, dayparting, and device differences. Conferences with clients regarding weekly and monthly reporting as well as upcoming initiatives. Daily tasks require: - Advanced Excel knowledge - Dynamic reporting methods - Client communication - Audience layering and RLSA implementation - A/B Testing and reporting

Managed recreation center outreach and marketing for students/paying members across 5 different departments. Planned/executed daily and long-term social media posting, campaign development, and email newsletters including some photography and informational architecture for print.

Executed content and public relations assignments under the earned media team. Wrote copy and blog posts for clients, as well as digital marketing posts for the IMI blog. Compiled contact lists for content promotion using Cision and crafted compelling pitches for individuals/groups. Developed ad sets for clients' search/native ads and published using Outbrain & Yahoo Gemini.

Assisted in several marketing campaigns that included aspects such as: social media posting, IA's, landing page creation, and direct email drafting. Also wrote biweekly posts for the company's blog.