AJ Gianni: in salt lake city, UT
AJ Gianni

salt lake city | United States
Skills
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Industries
Creative Agencies
Snow
Tech
Summary
Activity
Projects
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Work experience
KTA-Tator, Inc.
Graphic Designer / Marketing Specialist | 11/2015 - 05/2016
Responsible for the creation of all corporate and department specific marketing including: print advertising, online advertising, conference and trade show graphics, direct mail advertising, email advertising and the creation of sales and marketing materials.
• Works closely with marketing manager to execute website updates and provide new design elements to existing website.
• Create ads for social media and related efforts to drive sales.
• Conceptualized ad designs and submitted to departments for review and approval.
• Build and maintain relationships with publications for purchase of advertising and submittal of editorials and press releases.
• Develop conceptual drafts of new brochures and exhibition graphics as needed.
• Works with the SEO Manager to develop the annual marketing and advertising program and associated budget.
• Participates in ROI evaluations of marketing efforts.
American Textile Company
Graphic Designer / Marketing Specialist | 02/2014 - 11/2015
Responsible for designing eye-catching packaging for national retailers across North America. Assisted in marketing efforts to generate leads and drive sales of ATC products. Lead photographer of in-house product photo shoots for AllerEase and Sealy brands.
• Performed complex design, layout, copy and output of electronic files for prepress preparation.
• Created packaging graphics for multiple brands including AllerEase, Sealy and Stearns and Foster.
• Collaborated with sales team to merchandise product for multi-national retailers including:
- Bed Bath & Beyond, Macy's, Walmart, Target, Kohls, Big Lots, TJ Maxx, Marshalls, Kmart, Sears, Amazon and Meijer.
• Provided great attention to detail and fast turn around time to meet tight deadlines.
• Maintained relationships with clients and customers.
PureRED
Graphic Designer | 08/2012 - 02/2014
Graphic Designer for a digital marketing and advertising firm specializing in weekly circular store ads for multiple clients. Worked in a regional team to design diverse weekly ads for each store. Specialized in layout, typography and general creative theme of each ad.
• Designed weekly in-store circular ads for various grocery stores across the US including Tops, IGA and SuperValu.
• Created layouts for print production and re-purposed existing materials and assets to create new communication pieces.
• Worked directly with Account Executives for product information, theme and general aesthetics requested by the client.
• Provided great customer service to clients.
• Adhered to style and brand guidelines throughout the design and production of work.
Edinboro Dining
Graphic Designer / Marketing Assistant | 02/2010 - 09/2011
Part of an award winning marketing team that was responsible for over $15 million dollars in top line sales. Helped create and implement marketing campaigns and support multiple brands over 3 campuses.
• Managed multiple accounts including Edinboro Dining, Clarion Dining and Villa Maria Dining.
• Through guidance of marketing manager, executed multiple marketing initiatives to gain following and boost revenue.
• Designed signage, menu boards, posters, logos and other collateral for each dining facility.
• Created and maintained a strong social media presence of Edinboro Dining on all social media.
• Photographed and Filmed events. Edited photos for website and edited films for YouTube channel.
• Assisted marketing director in creating events to engage student participation.
Education history
Edinboro University of Pennsylvania
BFA - Applied Media Arts | 2007 - 2011
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