Log InSign Up

Akinda Johnson: Marketing & Partnerships Lead in Costa Mesa, CA

Profile background

Akinda Johnson

Profile avatar
Marketing & Partnerships Lead
Costa Mesa | United States
Skills

No information

Interests
Yoga
Camping
Cooking
Hiking
Industries
Creative Agencies
Fashion
Lifestyle
Outdoor
Streetwear
Surf
View all
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image Brami

Brami

Marketing & Partnerships Lead | 05/2021 - Current

- Identified and built relationships with key influencers and thought leaders within food, health, and wellness communities - Presented and created campaign concepts to educate creators on brand values and campaign objectives - Managed relationships with influencers and brand ambassadors - negotiating agreements and working through content delivery to create long-term partnerships across social channels - Analyzed and presented quarterly reports and weekly summaries to co-founder with key insights, observations, and recommendations - Collaborated with branding agency and engineers to develop new branding material for company rebrand (including all social channels, website refresh, and email marketing)
Image Court's General Store

Court's General Store

Marketing Lead | 10/2020 - 05/2021

- Worked directly with the founder to do bi-weekly photoshoots and create content for the store's social, website, and emails - Created a structured process for product launches that was replicated for each launch to improve efficiency; including the buying process, content creation, and marketing channels - Started a blog to expand on the store's core values while improving SEO and providing content for email marketing - Ran weekly stand-ups; outlining the scope, timeline, and objectives for the team
Image Akinda Co

Akinda Co

Founder + CEO | 06/2018 - 01/2021

- Founded and designed a sustainable luxury swimwear company that was ethically made in Los Angeles - Recognized by British Vogue and selected to be featured as an emerging global designer in their Jan. '20 magazine - Managed design and production team in LA - Ran all social channels and paid advertising on Facebook and Google ads - Designed and managed the Shopify store and sold products through Faire wholesale
Image Multiple

Multiple

Influencer Marketing & Social Media Contractor | 02/2020 - 12/2020

- Worked with Innisfree, a Korean skincare brand, in running holiday promotions and site merchandising - Developed and executed a social media and content creation strategy for Sydney, an intimates brand, including sourcing and establishing influencer partnerships - Managed and ran campaigns, developed briefs, and communicated with brands and influencers for Lucid, an influencer agency - Established a brand guide for social media and created an influencer strategy for Surf Souleil, a swimwear brand
Image Blueboard

Blueboard

Marketing Intern | 01/2018 - 05/2018

Created and ran paid ads for Facebook and LinkedIn, supported by A/B testing and strategic analysis of each campaign Managed the creation of content for blog articles, webinars, video, and social media by collaborating with thought-leaders, industry professionals, and customers Supported local events, trade shows, and Meetups by creating and sharing promotional social media materials Owned all social media channels - promoted community development through conversation around culture in the workplace and HR strategies
Image Beach Riot

Beach Riot

Marketing Intern - Contract | 06/2017 - 01/2018

Worked with the head of marketing to run and manage social media channels, Facebook Ads, and email campaigns Assisted in managing product catalog in Shopify Collaborated with the CEO on the creative vision for event materials to support sales at trade shows and Miami Swim Week - graphically designed seven lookbooks, promotional materials, and social media content
Image Twelve Consulting Group

Twelve Consulting Group

Social Media Lead | 01/2017 - 08/2017

Minneapolis Led the creation of the first social media content calendar, executed in Hootsuite Developed organic marketing strategies and promotional materials to share company cultural and support recruiting events
Education history
Image Miami University

Miami University

Bachelor's Degree in Digital Marketing | 2015 - 2019

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291