Alex Meshot: Sr. Digital Marketing Strategist in Aliso Viejo, CA
Alex Meshot
Sr. Digital Marketing Strategist
Aliso Viejo | United States
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Paciolan
Sr. Digital Marketing Strategist | 06/2016 - Current
Senior marketing leader responsible for providing digital marketing, analytics and technology solutions for collegiate athletics, venue, sports and live entertainment clients.
• Coordinate, implement, and optimize programmatic Search, Display, Video, and Social Media advertising campaigns based on client goals
o Expertise in Google AdWords, Google Marketing Platform, Twitter, and Facebook advertising with an average client Return On Ad Spend of $8:1
o Leverage Datorama and Google Data Studio data visualizations for reporting and optimizations
o Client Management for FELD Entertainment resulting in over $1.5 million in revenue in 2019
o Strong understanding of platform connectivity and ability to manage and analyze large datasets to identify trends, opportunities and efficiencies
• Directly manage and inspire a team of two digital media specialists
o Create training solutions to improve efficiencies in client management, campaign and reporting processes and create a platform for career growth opportunities
• Leader for new business opportunities: develop benchmarks, best practices materials, participate in webinars and speaking sessions to showcase successful strategies within the industry
o On pace to reach over $7 million in total revenue in 2020
o Reached over $6 million in total revenue in 2019
o Lead new business objectives for actionable Google Analytics & SEO consulting services and successfully drove over $200,000 in incremental revenues in 2019
o Directly manage relationships with technology partners including Google Live Events team, Facebook Events team, Salesforce, and Adobe Campaign
• Excellent communication and ability to maintain client relationships and illustrate campaign effectiveness and new technologies through ongoing biweekly meetings, quarterly account reviews, and annual recap meetings
• Manage and oversee processes to place HTML tracking codes on content and ecommerce platforms
• Lead digital marketing presentation at annual community conference, PACnet www.pacnet.paciolan.com as well as industry conferences throughout the year
• Demonstrate ability to utilize Adobe Creative Suite for client creative in preparation for campaign launch
Education history
Cal State University, Fullerton
Bachelor's Degree
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