Alexandra Capello: Revenue Marketing Strategist in Squamish, BC

Based in Ottawa & Boston (remote position) * Strategize and execute on clients' marketing campaigns, data management, analytics, and other various optimization projects * Lead Buyer Persona & Buyer Journey projects, including conducting qualitative and quantitative research through interviews and surveys, analyzing results, developing the client deliverables, and presenting the findings to the client * Team member of internal marketing initiatives, including content strategy, blog posts, social posts, emails and nurture programs in Marketo, and analytics * Liaise with clients and partners on a daily basis * Work with the VP of Strategy on various strategy projects (ABM campaign strategy and execution, buyer persona research, demand system audits)

*Part-time position *Lead yoga and meditation practice to clients staying at the center, thereby supporting clients on their holistic wellness approach to suffering from trauma and addiction

Courchevel, France * Drove sales and supported customers while creating an amazing experience for customers and partners * Maximized in-resort presence through organizing and executing events (for key clients and charitable events), marketing and promotional activities * Built and maintained in-resort relationships with tour operator staff to encourage referrals and maintain a strong brand reputation * Provided operation support to the running of the ski school including making bookings, finance administration, and budget management

* Identified key prospects for an outreach program to create a sales funnel for a new product offering * Researched and created content for customer retention surveys and blogs * Designed Marketo campaign to leverage content and survey results to gain further insights * Signed up key prospects to evaluate D-Zone Firewall, to convert to customers

* Team member in the product launch of Domain Lock, including creating a pricing model, and marketing content * Created customer feedback surveys, to derive a Net Promoter Score * Utilized Salesforce to organize contacts, create reports, mass emails and analyze survey results * Implemented Steel Brick application into the integration of Salesforce account to create customer pricing quotes

Facilitated workshops on various Microsoft softwares on a weekly basis, while continuously updating and changing course material to ensure all clients' needs were met and everything ran smoothly * Assisted clients with all aspects of their job search, including resume and cover letter critiques, while informing clients about all job search resources and programs available through Employment Nova Scotia * Administration duties including scheduling clients' appointments with Case Managers and workshops, dealing with telephone and email inquiries, maintaining filing systems, and implementing other various office procedures

* Strengthened organizational skills through building a network of quality social media influencers * Enhanced planning and prioritizing skills from working on a variety of tasks and on-going projects * Strong written skills developed through creating marketing content and blog posts * Participated in product development during weekly meetings and by giving constant feedback regarding ease of use and functionality of product