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Footwear Designer / Developer & artist

IT & Technology

With 20 years of footwear design and development experience, I've had the great pleasure of working with over a dozen brands creating over 100 manufactured designs that span a broad range of footwear design categories including skate shoes, snowboard boots, cross trainers, soccer cleats, lifestyle, hybrids etc.

My analytical approach to design has allowed me to thrive in the skate footwear market with its Aesthetically pleasing and functionally sound design needs that cater to a fashion savvy youth/culture market.

- 20 years of Footwear Design/ Development experience.
-Stratigizing, conceptualizing, and executing designs for 20+ brands
-Building entire footwear collections

-Designer of "The Court", DC's top selling shoes for the past 15 years. 
-Working with athletes to interpret input into design
-Created over 30 manufactured designs including Skate Shoes, Snowboard boots, Leisure/ Lifestyle, Hybrids, Sandals, Kids and women's styles.

Head of Footwear Design / Development

-Established the "Performance division" of DuFFS brand
-Create entire collections from start to finish.
-Maintained communications with factories in development process.

-Footwear Designer / consultant
-Product tester
-Obtained and designed Alphonzo Rawls" signature series skate shoe. 

Designer / Endorsing athlete

Find out detailed information about Alphonzo Rawls, Footwear Designer / Developer & artist in Carlsbad, CA

Alphonzo Rawls: Footwear Designer / Developer & artist in Carlsbad, CA

Alphonzo Rawls

Alphonzo Rawls Designs Inc.

DC Shoes Inc

DuFFS Int'l

Kastel Shoes