Marty Shadoan: Global Director of Digital Imagery @ Liberated Brands | Marketing & Design Management in Anaheim, California

• Directed the creation and delivery of marketing & sell-in assets for global brands (Volcom, RVCA, Billabong, Roxy, Quiksilver), producing content for 4,000+ SKUs per season across digital retail, wholesale, and e-commerce channels. • Streamlined content production workflows, implementing automation and offshore partnerships to increase output capacity while maintaining brand consistency. • Played key role in the adoption of Elastic Suite & NuOrder as a B2B platforms, providing retailers like Nordstrom and Macy’s with on-brand, consumer-ready imagery to enhance sell-in. • Set global standards for creative asset development, ensuring alignment between imagery, swatch libraries, and product details for cohesive marketing campaigns. • Produced 200+ page seasonal catalogs and digital product guides, leveraging automated systems to reduce production time and enhance accuracy. • Partnered cross-functionally with e-commerce, merchandising, and regional marketing teams to align content strategies with brand objectives and market needs.

• Launched a niche skateboarding brand focused on high-performance insoles, ankle stabilizers, and accessories tailored to skaters of all levels. • Planned and executed Go-to-Market and Sell-In asset creation, ensuring seamless alignment with DTC and wholesale channels. • Managed the brand’s product design and marketing efforts, overseeing packaging, retail presentations, and consumer engagement.

• Rapidly advanced to lead global design and production teams, revitalizing the brand with innovative skate footwear designs and signature pro models. • Lead all creative conceptualization for signature and inline skateboarding shoes. • Created advanced concepts for padding, flexibility, grip, and overall construction for signature skate shoes. • Lead large operation to transfer entire footwear line from one supplier (and country) to another. • Created new development process in order to reduce mistakes and increase overall productivity on a global level. • Handled complex Photoshop manipulation of products.

• Managed the creation of all marketing collateral and imagery. • Led the design and development of modular backpacks along with a small team of highly experienced designers. • Created and oversaw product development procedures. • Designed and developed modular backpacks and bags. • Designed and developed numerous apparel pieces. • Created all product engineering drawings (tech packs.)

• Co-Owner of Time Skateshop (Skateboard & Snowboard retail store). • Handled all skate footwear buying. • Gained invaluable knowledge selling skate shoes in a retail environment, while designing them simultaneously.

• Created the DVS brand in late 94' prior to it's official launch in 95' with limited means and little prior experience. • Created all marketing collateral and product imagery. • Managed to create timeless footwear that still sells today with limited means and little prior experience. • Responsible for the design and development of the initial landmark shoes including the Tim Gavin, Daewon Song, Keenan Milton, and Sean Sheffey pro models. • Created the DVS logo.

• Handled all skateboard related merchandise. • Skate hardgoods buyer. • Skate footwear buyer.