Ashley Laughlin: Product Graphic Designer in Murrieta, California

Full-time freelance design consultant contracting for clients, including Backcountry Discovery Routes, Along the Way, Credit Repair Cloud, and Zealth Digital Marketing. • Create custom jersey apparel and bike graphics kits using existing brands and creating aesthetics from scratch. • Create easy-to-use WordPress template designs using Figma, build website designs using WordPress and design new logos for clients. • Support agencies in enhancing and finalizing digital ad assets and course materials. Possess the ability to take something mediocre to professional on a quick turnaround. • Responsible for start-to-finish project management and working directly with clients. Established quick response times and the ability to deliver on-time solutions per 100% of deadlines. • Managed client expectations and maintained a positive attitude while working with challenging clients, which resulted in satisfied clients who continue to use the agency for services.

Full-time, Remote • Evaluated user research to empathize with users, understand pain points, and translate data into meaningful opportunities for improving the user interface. • Collaborated with team members in cross-team UX design sprints and Lean UX processes resulting in a design process that was, at a minimum, 300% faster than initial design processes. • Constructed high-fidelity product mockups for the software platform, facilitating significant enhancements to the user interface and overall user experience.

Full-time & Contract, Remote • Created graphics and environmental products viewed by hundreds of attendees to the industry's #1 event hosted by Credit Repair Cloud. • Built a series of landing pages that promoted several key product and course launches. Landing pages contributed to a three-year growth of 265%. • Redesigned B2B marketing site, making the brand the most easily recognizable brand in the industry. • Created on-brand logos for company products and content campaigns that appeared in front of 30,000+ customers and potential customers. • Upheld brand standards across all websites, marketing channels, social media, internal and external swag, and client training materials, raising customer engagement and trust.

Full-time, Hybrid • Designed compelling visual identities and logos that produced brand recognition, instilled customer confidence, and contributed to the successful launch of small businesses while concurrently receiving positive feedback from clients. • Met with clients to build positive relationships, gather and define project requirements, establish scopes, manage project milestones, and deliver design solutions from conceptualization to production. • Designed visual identities and logos that resulted in brand recognition, customer confidence and contributed to the successful launch of small businesses while receiving positive client feedback.

Freelance, Remote • Fashioned engaging and visually captivating social media graphics for marketing campaigns, raising brand visibility, customer engagement, and campaign success. • Built websites using Indigenous Software's proprietary platform website builder and further customized websites using HTML and CSS. • Presented UI prototypes and design specs to increase usability of Indigenous' desktop and mobile product suite.