Ashlee Hoholik: in Los Angeles, CA
Ashlee Hoholik

Los Angeles | United States
Skills
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Interests
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Industries
Fashion
Summary
Activity
Projects
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Work experience
Bailey Blue
Freelance Designer | 07/2019 - 07/2019
• Responsible for designing jr./young contemporary dress line via market research and updating best-sellers
• Tech pack creation for overseas factory
• Fabric sourcing and CAD requests and follow-up
Damo Clothing
Senior Designer | 10/2016 - 06/2019
• Designer for young contemporary, missy, and jr. lines of both in-house and private label manufacturing
• Complete design development from initial market research and sourcing, to final garment presentation
• Maintains a current knowledge of trending themes, new concepts and contributes inspiration daily
• Works closely with sales team for account follow-up, developments, and meeting prep
• Active participant in fit sessions and bulk approvals
• Integral member of a design team that caters to key accounts including Nordstrom, Macy's, TJX, Ross
Stores, Forever 21, Tilly's, Fashion Nova, Lord & Taylor, Stitch Fix, and Zulily among others
SJS Apparel, Inc
Senior Designer | 12/2014 - 10/2016
Designed for both young missy and junior labels sold to retailers including Dillard's, Pacsun, Ross Stores,
Beall's Outlet, Styles for Less, and Charlotte Russe,
• Successfully oversaw F/W and S/S lines from initial concepts to final presentation
• Oversaw photo shoots and all styling and merchandising pertaining to seasonal look books
• Managed a small team of assistant designers and interns daily
• Involved in all fittings, lab-dip, and strike-off approvals
• Participated in all sales meetings and follow-up developments
B. Boston & Associates
Assistant Merchandiser | 02/2013 - 12/2014
• Aided in the development and merchandising of multiple domestic and import lines
• Attended and worked MAGIC shows twice yearly
• Created and maintained multiple line sheets per season
• Maintained swatch libraries and color cards
• Worked closely with buyers, attended all sales meetings, and oversaw P.O.'s through to completion
• Liaison between design and production teams
Education history
Woodbury University
Bachelor of Fine Arts | 2007 - 2011
Connections
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