Ashley Goodrich: VP OF BUSINESS DEVELOPMENT in CARLSBAD, CA

-Responsible for the growth & retention of the Albion SC affiliate program with anticipated goal of adding 3-5 clubs annually -Create end-to-end marketing strategies for new programs & brand expansion the Albion 12 Foundation, Albion SC & club affiliates -Lead international programming for Albion SC teams -Negotiate strategic partnerships with key partners including Southwest Airlines, 24 Hour Fitness, Hudl, Lululemon & Traveling Teams -Evaluate budgets to highlight profits versus losses to maximize revenue streams -Recognize new program needs focusing on player development, leadership, & other sports to elevate the club & attract new membership -Curate national leads outside of our current database for tournament & affiliate growth via marketing campaigns, trade negotiations & event attendance -Manage the onboarding of affiliate clubs via face-to-face meetings, phone calls & email communication

-Vetted, negotiated & activated association contracts with key partners including adidas soccer, AstroTurf,Disney Soccer, Hudl, Kwik Goal & Soccer.com -Cultivated event sponsorships with large soccer clubs in target markets, professional teams, & national companies for dedicated exposure -Responsible for an average growth of $125K annually in exhibit sales for the Convention exceeding $1M in 2018 -Managed an annual sponsorship revenue of $200K -Directed sales efforts & collected assets for bi-monthly Soccer Journal & Convention ads, attendee packet inserts, & other revenue driven event collateral -Collaborated with other departments to highlight programs & constituent groups, providing opportunities for our membership on a national scale -Worked closely with 375+ exhibiting companies to maximize their presence at the annual Convention within facility & event regulations -Utilized monthly face-to-face & Skype meetings, phone calls, & emails to build on current programs & establish growth initiatives with B2B partners -Oversaw a Convention registration staff of 4-7 annually -Attended weekly marketing meetings, bi-monthly staff meetings, & site visits focusing on strategic planning for events & membership retention with national office staff -Worked closely with event staff in predetermined cities to establish rapport with building representatives, CVB's, labor unions, local organizing committees & volunteers

-Produced promotional strategies to maximize corporate contracts & external facility revenue opportunities -Served as an active member of the corporate sales team with specific sales goals set in place -Designed print schedule & promotional materials using Adobe Photo Shop & Microsoft Publisher -Responsible for game day scripts, hosting of team guests, & sponsorship integration into game day events -Assisted Operations, Ticketing, Grounds Crew, & Catering Departments as needed -Managed an intern staff of 15 students, PA/Video crews and in-game entertainment during season

-Mentored college athletes as they transitioned from high school to college -Served as a liaison for the Athletic Department Life Skills Program & Kansas City community -Active player in campus wide NCAA Choice's Grant application committee (secured $30K grant for Alcohol