ASHLEY LAW: Senior Designer in New York, NY

o Lead designer on Steve Madden kids, branded, mid-tier, and first cost business. o Conduct trend, competitive, and sales research to forecast upcoming trends and determine design direction. o Interpret high end fashion trends into kid’s styles for high volume retailers. o Collaborated with preproduction and pricing teams on all changes needed to ensure product quality and execution in production. o Train incoming designers on our systems, footwear terminology, technical details, and design aesthetics. o Oversee China Product Development through production

Designer (Aug 2013 –Jan 2017) | Associate Designer (Jan 2013-July 2013) | Assistant Designer (March 2012-Dec 2012) o Lead designer on Target account growing the business over $122 million over the past 4 years (increase of 108%). o Accredited through extensive Target BPPE vendor program to approve confirmation samples for production. o Instituted procedures to improve and expedite communication flow between cross function pricing and production teams. o Interpret high end trends into footwear styles for high volume retailers. o Follow shoes from concept through production while being highly involved in the technical and fitting changes. o Facilitate open communication with China Product Development, Pre-Production, and Production teams.

o Product Coordinator for first cost brands such as AEO, Loft, New York & Company, and Libby Edelman which generated over $10 million in sales volume. o Worked with Design counterparts to manage all specs from design to production to ensure timely execution of samples using the Flex PLM system. o Worked with designer and production team to initiate, review, and approve all confirmation samples for production. o Partnered with China PD team to ensure excellent execution of development and production samples. o Worked with Pricing, Costing, and Design teams to achieve maximum profitability. o Initiated a sample status report with China PD to ensure more efficient communication regarding sample delivery. o Created and maintained seasonal color/material palette as well as upper/bottom components. o Managed sample order process and maintenance of office samples archives. o Started and maintained product development calendar to keep design team on process milestones.