Brenda Gaytan: in Orange, CA

Responsible for digital planning and social media strategy for human capital business. Lead in overseeing social media growth and engagement; word-of-mouth marketing, and online reputation management for more than 27 branches under the Nexem umbrella. Leading corporate rebranding on all social media platforms, sales material, internal communication, & collateral Gaining followers by increasing engagement and content creation - a 116% increase in first 12 months on Facebook and over 400% increase on LinkedIn across all business divisions, which generated 2000+ clicks on online application URL (first 8 weeks) and a 180% increase in website traffic from social channels Delivering social media monitoring and effectiveness reports for senior management and branches Leading social media training program for all company offices throughout the USA Translating documents and job descriptions to Spanish for our branches and job seekers

Created content and monitored social media engagement for TAG Heuer, which holds 40% of the communications agency, and other accounts like Disney Lifestyle UK and Accor Hotels. Monitored all TAG Heuer's global social media accounts to ensure positive online presence using Instagram, Twitter, YouTube, Google+, and Facebook - increase of 3.9M followers (6.7% increase) within 5 months Assisted in strategic planning process to clearly articulate TAG Heuer's vision, mission, value proposition, brand architecture and positioning

Created content for SafeAround.com that saw our daily page views increase by 2% within 3 months. The website was launched in early 2016 to help travelers assess risk levels when traveling. Developed and launched a successful social media campaign that led to a 70% increase in Facebook fans Created and edited pages for website after in-depth research with keywords to improve SEO visibility - 27 country profiles & 56 city profiles Translated 15 country pages from English to Spanish, which led to more visits from Spanish speaking countries Provided feedback to internal & external contributors to guarantee that content aligns to strategy & quality standards

American multinational corporation headquartered in Sunnyvale, California. It develops and markets cybersecurity software and appliances and services, such as firewalls, anti-virus, intrusion prevention and endpoint security. Created and tracked B2B email campaigns in French, Spanish and English using Eloqua and SalesForce Prepared weekly reports & analysis of our campaigns with number of new leads, engagement, & event RSVPs Kept inventory of promotional material and sent material to events and offices as needed Helped moderate webinars with around 300 participants

Worked on brand development for this rapidly growing start-up company that drives out fake quotes with its database of more than 15 millions quotes automatically extracted 7/7 from trusted news online articles. Increased production by 45% by creating posts for our blog and material in static format for company’s social media accounts using Photoshop Prepared benchmark reports, presentations, sales decks, meeting agendas and minutes for CEO and CMO Edited Public Releases and marketing material in English

Data-mining and trade-cycle management platform in the auto industry where I was first hired as an intern and then offered a full-time position as HR coordinator and Freelance Data Research Analyst while in France. I tracked manufatcurer incentives, entered and checked data for 10 auto brands. I also translated legal documents and the AutoAlert software from English to French.