Brenda Gaytan: Trilingual Digital Marketer | Global Brand Strategist | MBA Candidate in Ontario, California

I drove digital marketing initiatives that enhanced brand visibility, lead generation, and customer engagement across global markets. By leveraging data-driven strategies and innovative content, I optimized campaigns that delivered measurable business results. 🔹 Email & Webinars: Managed 150+ email campaigns (27.98% open rate, 21.28% CTR) & hosted 22 lead-gen webinars (1,456 registrations, 400 attendees). 🔹 Content & Social: Drove 112% social growth, led global content strategy across EMEA, APAC, US/CAN, and LATAM. 🔹 Design & Branding: Designed and developed eBooks, sales enablement materials, and social media assets, ensuring brand consistency. 🔹 CRM & Ops: Transitioned Pardot to HubSpot, optimized workflows, conducted CRM audits, and streamlined segmentation. 🔹 Projects: Revamped website (WordPress), launched Showpad (1K+ sales assets), managed paid media & regional sales events. 🔹 Leadership: Ensured content continuity during team reductions, collaborated on webinars, and took ownership of key initiatives like two product launches. 🔹 Regional Impact: Spearheaded LATAM campaigns & contributed to EMEA product launches.

Executed digital marketing strategies that drove engagement, lead generation, and audience growth across paid and organic channels. 🔹 Digital Marketing: Led paid & organic media strategies, optimizing campaigns using site traffic analytics. 🔹 Lead Generation & Content: Created email templates, social posts, webinars, landing pages, and gated content to capture leads effectively. 🔹 Email & CRM: Managed email/CRM initiatives, driving a 15% open rate and an impressive 45% CTR through strategic design & A/B testing. 🔹 Social Media: Boosted LinkedIn engagement by 69.7% and increased audience growth by 4%. 🔹 Event Management: Oversaw back-end operations for B2B virtual tradeshows including Spiceworld, ISC West, and TCEA.

Led digital strategy, eCommerce growth, and paid media initiatives for an international CBD business, driving acquisition and revenue. 🔹 Digital Strategy & Budgeting: Managed digital planning and budget allocation to optimize marketing performance. 🔹 eCommerce & Paid Media: Spearheaded eCommerce sales growth (45% of total sales) and oversaw comprehensive paid media programs. 🔹 Client Acquisition: Developed high-performing acquisition campaigns across diverse targets, geographies, demographics, and channels. 🔹 Campaign Management: Created, monitored, optimized, and reported on campaign performance, collaborating cross-functionally for data-driven improvements. 🔹 Marketing Automation & Email: Served as the in-house expert on marketing automation and email strategy. 🔹 Content Calendar Management: Led content planning and scheduling for promotions, sales, and marketing campaigns.

Drove digital planning, branding, and social media strategy to enhance engagement, reputation, and job applications for 27+ branches. 🔹 Digital Strategy & Social Growth: Led digital planning & social media strategy, overseeing word-of-mouth marketing and online reputation across all branches. 🔹 Branding & Engagement: Directed corporate rebranding, boosting Facebook growth by 116% and LinkedIn by 400%, resulting in 2,000+ application clicks in 8 weeks and a 180% traffic surge. 🔹 Reporting & Training: Provided performance reports to senior management & launched a social media training program across all U.S. offices. 🔹 Translation & Localization: Translated key documents & job descriptions into Spanish, ensuring accessibility for branches and job seekers.

Managed TAG Heuer’s global social media presence, driving audience growth, engagement, and strategic brand positioning. 🔹 Social Media Management: Oversaw global accounts across Instagram, Twitter, YouTube, Google+, and Facebook, increasing followers to 3.9M (+6.7% in 5 months). 🔹 Strategic Planning: Contributed to defining TAG Heuer’s vision, mission, value proposition, brand architecture, and positioning. 🔹 Engagement & Customer Interaction: Engaged with audiences in English, Spanish, and French, handling an average of 157 private & 316 public replies per week. 🔹 Reporting & Analysis: Provided weekly KPI reports to the CEO & Communications Director, analyzing top- and low-performing content for optimization.

Led content strategy, social media growth, and multilingual website optimization to enhance brand visibility and engagement. 🔹 Social Media Growth: Launched a social media program, driving a 70% increase in Facebook followers. 🔹 SEO & Content Development: Created and optimized 27 country & 56 city profiles on SafeAround.com, improving SEO visibility. 🔹 Website Management & Translation: Translated 15 country pages into Spanish, increasing traffic from Spanish-speaking regions. 🔹 Content Strategy & Collaboration: Managed internal & external contributors, ensuring high-quality, strategic content alignment.

Executed multilingual B2B marketing campaigns, webinars, and content localization to drive engagement and lead generation. 🔹 Email & Webinars: Managed B2B email campaigns in French, Spanish, and English via Eloqua & Salesforce; moderated webinars with 300+ participants. 🔹 Reporting & Analysis: Compiled weekly campaign reports, tracking new leads, engagement, and event RSVPs. 🔹 Materials & Localization: Maintained promotional inventory for events/offices & translated/proofread materials across French, English, and Spanish.

Developed digital content, marketing materials, and reports to enhance brand presence and business strategy. 🔹 Content & Social Media: Increased content production by 45%, creating blog posts and social assets using Photoshop. 🔹 Strategic Projects: Designed benchmark reports, sales decks, and presentations for the CEO & CMO. 🔹 Marketing & Communication: Edited press releases and marketing materials for clarity and impact in English.

Managed data, recruitment processes, and multilingual translations to support business operations. 🔹 Data Management: Tracked and maintained manufacturer incentives for 10 auto brands. 🔹 Recruitment & HR: Updated job descriptions, posted openings on LinkedIn & Monster, and coordinated interview schedules while maintaining candidate records. 🔹 Translation: Translated legal documents and platform content from English to French for improved accessibility.

Supported policy communications, industry engagement, and real-time legislative coverage. 🔹 Legislative Monitoring: Tracked and attended industry roundtables with Members of Congress. 🔹 Board Communication: Drafted and facilitated updates to GIPC board members on events & policy changes. 🔹 Live Coverage: Live-tweeted IP-related hearings on Capitol Hill, ensuring real-time public engagement.