Brent O'Brien: Sr. eCommerce Manager in Castle Rock, Colorado
Brent O'Brien
Sr. eCommerce Manager
Castle Rock | United States
Interests
Football
Sports
Hiking
Golfing
Outdoor Activities
Coaching
Industries
Bike
Lifestyle
Outdoor
Other
Summary
Activity
Projects
No information
Work experience
Pactimo
Sr. eCommerce Manager | 08/2021 - 04/2024
Manage eCommerce sales, merchandising and digital strategy for both the US and UK/EU markets
Spearhead the development of the eCommerce roadmap, budget and P&L
Lead go-to-market meetings to align strategies & objectives
Optimize the tech stack, apps, flows and 3rd party vendors
Contributed an additional $500k in revenue from upsells, bundles and GovX
Drive strategic initiatives, campaigns & projects with paid media & development agencies
Achieve a conversion rate ranking in top 25% of among all Shopify Plus sites in sports/outdoor category
Effectively manage and coordinate activities of the eCommerce team
Truewerk
eCommerce Manager | 08/2020 - 08/2021
Elevated eCommerce sales by $6M and improved conversion rate by 8%
Guided the eCommerce roadmap, managed the budget and optimized KPIs
Supervised collaborative efforts with paid media & SEO agencies, resulting in a 15% increase in website traffic
Project Manager for site redesign and all eComm website development projects
Sustained and optimized tech stack, flows and scripts on Shopify Plus
Provided leadership for the eCommerce team & led bi-weekly Marketing sprint meetings
YETI Coolers
Marketing Project Manager III | 09/2019 - 05/2020
Produced project timelines, scopes and documentation
Oversaw 7-10 simultaneous product and campaign launches
Analyzed stakeholder needs, identified gaps and assessed risks
Guided creative resources through complex projects
Defined capabilities and proposed solutions to address problems
Planned & managed project timelines to ensure on-time delivery
Collaborated with stakeholders (Creative, Brand, Category, eComm, Email, Social, Paid, Retail and Wholesale)
YETI Coolers
eCommerce Operations Specialist III | 03/2018 - 09/2019
Initiated communications on key programs and integrations
Executed & sustained third-party integrations to enhance operational efficiency
Spearheaded integrations that expanded YETI into 13 countries, generating $750k in revenue
Decreased returns contacts by 25% with implementation of Navar returns
Developed comprehensive project plans to guide implementation process
Achieved on-schedule launches for various initiatives
Implemented all promotions, discounts & pro purchase programs
Assumed quality assurance responsibilities for promotions and deployments
Collaborated with stakeholders (Marketing, Category, IT, Finance, Operations, external vendors)
Pactimo
eCommerce Operations Manager | 06/2013 - 03/2018
Generated 40% YoY growth for 4 consecutive years
Developed and maintained product listings & pricing for 3,000+ skus
Executed inventory, merchandise & forecast management for US & UK/EU markets
Oversaw US shipping, logistics, purchase orders & fulfillment operations
Significantly reduced shipping costs by 60% & minimized return contacts by 30%
Led eCommerce platform migration for Magento and Shopify
Implemented shipping, loyalty, inventory and return programs
Provided monthly sales analysis, trends & commission reports
Directed and trained 1-2 part-time fulfillment employees
Education history
Fort Hays State University
M.S. Sports Administration
Hastings College
B.A. Sports & Business Management
Connections
Companies (0)
No information