Brienne Sagona: Retail Marketing Coordinator in Irvine, CA

• Successfully manages and maintains photo sample, budget reports, promotional and Retail Marketing calendars for overall planning and projects • Assists with execution and tracking of key marketing campaigns • Sets up and manages purchase orders and invoices through the SAP system • Supervises the development and execution on the delivery of POP, such as in-store displays, signage and banner ads to all retailers. • Strategically collaborates with sales and ad agencies to deliver all direct marketing needs • Assists in coordinating product specific photo shoots by working with design agency, ordering product and creating set shot lists • Manages Retail Marketing budget and effectively tracks ROI • Developed and implemented Retail Marketing project status sheet for all department projects

• Directed and managed project development from beginning to end for additive and casting jobs. • Repeatedly recognized for adequate ability to maintain and multi-task responsibilities in a dual-rolled position • Supervised the production and implementation of marketing campaigns, collateral, events and tradeshow calendar • Executed a variety of details that involved updating web photo gallery, implementing educational videos, contests and promotions • Effectively wrote and maintained website content, providing weekly updates to the company blog, website and social media channels • Initiated email marketing newsletters and monthly promotions • Evaluated the financial aspects, such as budgets, expenditures, ROI and profit-loss projections • Developed and launched company e-commerce website

• Implemented marketing strategies, campaigns and projects • Prepared marketing reports by collecting, analyzing and summarizing data • Coordinated and lead 7 successful ambassador marketing internship programs • Developed, styled and created content and product imagery for an e-commerce platform • Increased registrations and traffic through various innovative marketing plus email marketing campaigns • Helped lead and manage various marketing campaigns during New York Fashion Week, MAGIC and other industry tradeshows • Optimized website and blog utilizing SEO – site analysis, key-word optimization and social media marketing • Increased our Facebook and Twitter fan page to over 70,000 likes • Monitored and measured the success of community engagement (i.e. number of power users, number of discussions, etc.), and provided reports for Communications Manager and executives.