Brienne Sagona: Retail Marketing Coordinator in Irvine, CA
Brienne Sagona
Retail Marketing Coordinator
Irvine | United States
Skills
No information
Interests
Jewelry making
Reading
Photography
Traveling
Trying new foods
Wardrobe styling
Summary
Activity
Projects
No information
Work experience
ASICS America
Retail Marketing Coordinator | 02/2014 - Current
• Successfully manages and maintains photo sample, budget reports, promotional and Retail Marketing calendars for overall planning and projects
• Assists with execution and tracking of key marketing campaigns
• Sets up and manages purchase orders and invoices through the SAP system
• Supervises the development and execution on the delivery of POP, such as in-store displays, signage and banner ads to all retailers.
• Strategically collaborates with sales and ad agencies to deliver all direct marketing needs
• Assists in coordinating product specific photo shoots by working with design agency, ordering product and creating set shot lists
• Manages Retail Marketing budget and effectively tracks ROI
• Developed and implemented Retail Marketing project status sheet for all department projects
GROWit. LLC
Project Manager/Marketing Coordinator | 07/2013 - 01/2014
• Directed and managed project development from beginning to end for additive and casting jobs.
• Repeatedly recognized for adequate ability to maintain and multi-task responsibilities in a dual-rolled position
• Supervised the production and implementation of marketing campaigns, collateral, events and tradeshow calendar
• Executed a variety of details that involved updating web photo gallery, implementing educational videos, contests and promotions
• Effectively wrote and maintained website content, providing weekly updates to the company blog, website and social media channels
• Initiated email marketing newsletters and monthly promotions
• Evaluated the financial aspects, such as budgets, expenditures, ROI and profit-loss projections
• Developed and launched company e-commerce website
Socialbliss.com LLC
Marketing Coordinator/Brand Ambassador Manager | 04/2012 - 07/2013
• Implemented marketing strategies, campaigns and projects
• Prepared marketing reports by collecting, analyzing and summarizing data
• Coordinated and lead 7 successful ambassador marketing internship programs
• Developed, styled and created content and product imagery for an e-commerce platform
• Increased registrations and traffic through various innovative marketing plus email marketing campaigns
• Helped lead and manage various marketing campaigns during New York Fashion Week, MAGIC and other industry tradeshows
• Optimized website and blog utilizing SEO – site analysis, key-word optimization and social media marketing
• Increased our Facebook and Twitter fan page to over 70,000 likes
• Monitored and measured the success of community engagement (i.e. number of power users, number of discussions, etc.), and
provided reports for Communications Manager and executives.
Education history
Art Institute of Orange County
Bachelors of Science | 2011 - Present
Santiago Canyon College
ASSOCIATES | 2009 - 2011
Connections
Companies (0)
No information