Jonathan Sanders: Programmatic Sales Executive @ Los Angeles Times | Digital Marketing in Los Angeles Metropolitan Area, CA

Responsible for Programmatic Ad Sales across the Los Angeles Times, podcast and video inventories. Working to build ongoing mutually beneficial relationships with agencies and brands to expand their reach. Help use data to drive and maximize performance across all campaigns and ensure seamless end to end transaction from proposal to reporting enabling our partners to focus on the essentials of their business. Helping our partners to grow month over month and year over year through new and unique opportunities and strategies.

As a member of the DPM team at The Travel Corporation, we work in collaboration to drive ROAS, bookings and leads across our United States and Canadian travel brands. We drive performance through Facebook, Instagram, Snapchat, TikTok, YouTube, Pinterest and Display prospecting and remarketing. We manage audiences and make constant performance recommendations and optimizations to minimize cost per booking and leads. While serving in this role, I was able to consistently drive increased ROAS across the brands I managed while minimizing our costs especially with the uncertainty of the COVID-19 Pandemic, new variants such as Omicron and its unique effect on the travel industry. During this time one of the brands managed had three back to back months of a 50+ ROAS even with limited spends through collaboration across the brand marketing and DPM teams.

As a Sr. Digital Planner I was directly responsible for supporting the entertainment sales team. In this role I built campaigns and managed from end to end. Including creating the initial proposal to the client, getting creative made, getting the campaign trafficked to organizing reporting and screenshots for campaign summaries. Outside of our direct reach through LATimes.com and subsidiaries I also helped organize campaigns through our in-house digital agency, Stats Digital. Our reach through Stats Digital expands through dedicated email blasts, social media marketing, programmatic display, connected tv, digital audio and SEO. I was also responsible for Brand Handshakes and Partnerships that ran through Facebook, Instagram and Twitter including initial set up, audience optimization, campaign and creative optimizations and running reports including engagement and attribution. I also was the lead on podcast ads, fulfilling ad space and working with our reps to ensure a fluid process in launching new podcasts with optimized revenue, using tools such as AdsWizz, SimpleCast Art19 and Chartable to ensure both campaign and podcast performance through the entire guaranteed impression run.

As a Digital Sales Planner I serve as the main media planner for all digital sites under the Los Angeles Times brand for Automotive, Real Estate and Local Retail campaigns. In this role I built hundreds of campaigns from creating the initial proposal to the client, getting creative made, getting the campaign trafficked to organizing reporting and screenshots for campaign summaries. Outside of our direct reach through LATimes.com and subsidiaries I also helped organize campaigns through our in-house digital agency, Stats Digital. Our reach through Stats Digital expands through dedicated email blasts, social media marketing, programmatic display, connected tv, digital audio and SEO. I was also responsible for Brand Handshakes and Partnerships that ran through Facebook, Instagram and Twitter including initial set up, audience optimization, campaign and creative optimizations and running reports including engagement and attribution. I also was the lead on podcast ads, fulfilling ad space and working with our reps to ensure a fluid process in launching new podcasts with optimized revenue, using tools such as Art19 and Chartable to ensure both campaign and podcast performance through the entire guaranteed impression flight.

Member of Rho Beta; Group of 30 SBMs and Wings from around the nation where we helped develop the future of the Student Marketeer program. Assisted in the recruitment and training of potential Student Brand Managers. Drove visibility and availability of Red Bull by placing POS in the Bullring and informing my CCS and sales team of potential sales opportunities. Identified key groups to win on the Cal Poly Pomona campus. Integrated our product and brand with big moments unique to Cal Poly Pomona. Identified and passed along potential future sampling opportunities. Activated around national and collegiate Red Bull events to increase brand relevance in collegiate consumers lives.