Brittany Reynolds: in Long Beach, CA
Brittany Reynolds
Long Beach | United States
Skills
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Industries
Fashion
Lifestyle
Swim
Summary
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Activity
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Work experience
Zenith Media
Advertising Planner | 05/2013 - 07/2015
Manage development of media plans for assigned clients that include TV, Digital, and Radio activity
- Represent and clearly communicate with the client, creative agency, and buying teams to ensure business objectives and development of plan/goals are being attained
- Build and maintain relationships with appropriate media partners and creative agency to execute integrated marketing campaigns
- Perform ROI analysis to develop recommended strategies for buyers to use in negotiating “added value”
- Gather and analyze research/3rd party data including syndicated research trends; compute weekly and monthly impressions for national/local TV & Radio
Zenith Media
Assistant Advertising Buyer | 02/2012 - 05/2013
Built, negotiated and managed media buys for specified client set on both national and local levels:
- Requested availability and negotiated rate for “out-of-home” media and local publications
- Assisted in the media pre-planning and planning process, gathered and analyzed research/3rd party data
- Supported development of partner recommendations and ideas for key client initiatives
- Communicated with vendors on maintenance/appearance and placement of billboards on a national level
Education history
University of Colorado
Bachelor of Science | 2007 - 2011
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