Brooke Kallon: in LOS ANGELES, CA

Provided direction and leadership to a variety of clients, cross-functional marketing teams, and internal departments to deliver on-brand social media strategies and meet client KPI’s Directly oversaw the Senior Account team responsible for content calendar planning & production across all National channels including video, social, email and interactive Approved estimates and statements of work to ensure budgets were accurate; ensured staff was managing scope of work to those budgets Created new roles and organizational structure within Account Strategy and Social Media by making suggestions for improvements to proactively meet department workload and client demands Mentored staff in day-to-day development to achieve maximum efficiency and foster growth Managed internal and client onboarding of new social media software; drove development and process around usage of social content review tools

Directly responsible for building, leading and managing strong cross-functional marketing campaign teams to anticipate and exceed client expectations Responsible for account project planning, team resourcing and conflict resolution Managed cross-functional teams in transitioning projects from initial strategy through execution Responsible for managing overall National Advertising and Paid Media Budgets Oversaw data segmentation strategy to increase email marketing and social media performance

Interpreted and applied research data to develop successful client recommendations based on creative & technical discovery and known KPIs Responsible for creating and communicating brand influencer guidelines and hashtags for each new campaign or product launch Developed messaging, positioning, and social media strategy for client ad campaigns in conjunction with agency Creative Director Responsible for presenting strategic proposals along with managing agency process for new client business and RFPs

Client lead for content strategy, paid media campaigns and sustaining social calendar Gathered project requirements to write and present detailed marketing proposals and briefs Responsible for tracking and presenting digital analytics on a weekly, monthly and quarterly basis Directly managed content updates via CMS and social media tools to ensure content consistency

Managed internal workflow, production and resources for marketing campaigns including video, print, digital, social and paid media materials Developed scalable project guidelines and proactively drove contingency plans with creative and development teams Designed and implemented project timelines based on scope and client expectations

Managed D2C campaign content via all digital platforms to deliver a cohesive brand message Secured panel of celebrity influencers and campaign spokesperson Collaborated with PR agency counterparts to develop paid media strategy and secured celebrity spokesperson, achieving national campaign coverage

Produced Vans Girls photo & video shoots including wardrobe styling, model casting, product coordination, locations, permits, budget and crew Researched and communicated key trend stories to e-commerce and social media teams Planned and managed online content for Vans Girls website and social media tie-ins

Filtered and coordinated marketing requests across advertising, PR, sponsorships, event and sports marketing teams Assisted in coordinating and executing Regional marketing efforts Assisted with preparation and organization for key retailer focus groups