Cairo Foster: Marketing Manager in Denver, Colorado
Cairo Foster
Marketing Manager
Denver | United States
Skills
No information
Interests
Camping
Hiking
Biking
Outdoors
Skateboarding
Snowboarding
Industries
Fashion
Lifestyle
Outdoor
Skate
Snow
Streetwear
Summary
Activity
Projects
No information
Work experience
Crocs
Integrated Marketing Manager, Americas | 09/2023 - Current
NHS, Inc.
Global Brand Marketing Manager, NHS, Inc. / MOB Grip, Ricta Wheels | 02/2021 - 03/2023
- Generated demand creation for the largest grip tape accessory company within skateboarding
- Lead the processes, functions, and outputs for marketing across owned and earned channels
- Managed annual budget for $4+ million business
- Collaborated with team of domestic and international videographers & photographers
- Developed endemic and non-endemic partnerships
- Presented products and line plans seasonally to groups of 100+ attendees at sales meetings,
launches, and summits
adidas Originals
Global Senior Manager, Digital Brand Marketing / Top Creators, Statement, and Skateboarding | 06/2020 - 02/2021
- Oversaw global digital campaigns for Ivy Park collab with Beyonce, Pharrell Williams, adidas Skateboarding and Statement partners - i.e. Bad Bunny, Human Made, Fucking Awesome, etc.
- Collaborated with a variety of teams within the broader adidas digital organization (Activation, Publishing, Operations, Social, PR)
- Provided regional teams with strategic support to activate on market levels globally
- Managed agencies and team of direct-reports nationally & globally
- Liaised between leadership and regional teams to activate best in class global digital marketing /
advertising campaigns
adidas Originals
Global Senior Manager, Digital Brand Marketing & PR / adidas Skateboarding | 03/2019 - 06/2020
- Oversaw global digital campaigns for adidas Skateboarding
- Managed agencies (PR and Creative) and one direct-report (Social Media Manager)
- Maximized opportunities to extend brand campaigns through PR, Social and Digital
adidas
Global Social Media Manager / Action Sports (Skateboarding & Snowboarding) | 08/2016 - 10/2019
- Developed and implement digital content strategy across social channels - owned and athlete
- Managed advertising agencies to implement paid strategy
- Supported regional Newsroom counterparts for market level activation of global strategies
- Cultivated cross-category relationships to broaden reach of Action Sports campaigns
- Conceived, briefed and produced content (e.g., video / social) in support of brand campaigns
- Monitored & measured multi-channel KPIs to optimize and refine digital efforts
adidas
NAM Project & Events Manager / Action Sports (Skateboarding & Snowboarding) | 02/2016 - 09/2016
- Supported release of 3 global premieres (Los Angeles, New York City and Portland) for adidas
Skateboarding's first full-length film – Away Days
- Conceived, managed and produced bi-coastal Away Days Team Tour following the release of
Away Days
- Managed agency support of tour and collaborated with Sports Marketing to coordinate athlete
presence throughout tour
Education history
No information
Connections
Companies (0)
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