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Cairo Foster: Marketing Manager in Denver, Colorado

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Cairo Foster

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Marketing Manager
Denver | United States
Skills

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Interests
Camping
Hiking
Biking
Outdoors
Skateboarding
Snowboarding
Industries
Fashion
Lifestyle
Outdoor
Skate
Snow
Streetwear
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Summary
Activity
Projects

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Work experience
Image Crocs

Crocs

Integrated Marketing Manager, Americas | 09/2023 - Current

Image NHS, Inc.

NHS, Inc.

Global Brand Marketing Manager, NHS, Inc. / MOB Grip, Ricta Wheels | 02/2021 - 03/2023

- Generated demand creation for the largest grip tape accessory company within skateboarding - Lead the processes, functions, and outputs for marketing across owned and earned channels - Managed annual budget for $4+ million business - Collaborated with team of domestic and international videographers & photographers - Developed endemic and non-endemic partnerships - Presented products and line plans seasonally to groups of 100+ attendees at sales meetings, launches, and summits
Image adidas Originals

adidas Originals

Global Senior Manager, Digital Brand Marketing / Top Creators, Statement, and Skateboarding | 06/2020 - 02/2021

- Oversaw global digital campaigns for Ivy Park collab with Beyonce, Pharrell Williams, adidas Skateboarding and Statement partners - i.e. Bad Bunny, Human Made, Fucking Awesome, etc. - Collaborated with a variety of teams within the broader adidas digital organization (Activation, Publishing, Operations, Social, PR) - Provided regional teams with strategic support to activate on market levels globally - Managed agencies and team of direct-reports nationally & globally - Liaised between leadership and regional teams to activate best in class global digital marketing / advertising campaigns
Image adidas Originals

adidas Originals

Global Senior Manager, Digital Brand Marketing & PR / adidas Skateboarding | 03/2019 - 06/2020

- Oversaw global digital campaigns for adidas Skateboarding - Managed agencies (PR and Creative) and one direct-report (Social Media Manager) - Maximized opportunities to extend brand campaigns through PR, Social and Digital
Image adidas

adidas

Global Social Media Manager / Action Sports (Skateboarding & Snowboarding) | 08/2016 - 10/2019

- Developed and implement digital content strategy across social channels - owned and athlete - Managed advertising agencies to implement paid strategy - Supported regional Newsroom counterparts for market level activation of global strategies - Cultivated cross-category relationships to broaden reach of Action Sports campaigns - Conceived, briefed and produced content (e.g., video / social) in support of brand campaigns - Monitored & measured multi-channel KPIs to optimize and refine digital efforts
Image adidas

adidas

NAM Project & Events Manager / Action Sports (Skateboarding & Snowboarding) | 02/2016 - 09/2016

- Supported release of 3 global premieres (Los Angeles, New York City and Portland) for adidas Skateboarding's first full-length film – Away Days - Conceived, managed and produced bi-coastal Away Days Team Tour following the release of Away Days - Managed agency support of tour and collaborated with Sports Marketing to coordinate athlete presence throughout tour
Education history

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Connections
Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291