Calen Blesssinger: Head of Merchandising in Kansas City, KS

Lead SLAM Goods team overseeing design, development, production, marketing, ecommerce, inventory management, wholesale buying, and product sell through • Built and implemented Go-To-Market strategies and processes for design and production to meet release schedule • Yearly sales planning managing revenue targets, cost receipts, and margin • Lead and manage all collaborations and styles that require a 3rd party sign off • Report to and directly collaborate with President + CEO

• Managed official NBA on court and MLB on field casual and performance products San Clemente, CA | Oct 2015 - May 2019 • Launched assortments for 32 NFL teams and over 45 NCAA Universities • Responsible for line plan seasonal product assortment based on YOY sales history, forecasts, market trends, company KPIs, consumer data • Presented new and carry over assortments to internal sales, marketing, development, production teams, including styles, colors, fabrication and sizes offered per season • Created style information (style name, number, product attributes, reporting measurements) for multiple product categories (t-shirts, socks, underwear) • Managed quick strike projects in collaboration with licensing, development, production, sales teams, ensuring all products were in line with 3rd party agreements

• Maintained turn, gross margin, sell through against pre-planned forecasts and KPI's • Managed open-to-buy budget to maintain healthy inventory levels and maximize product sales potential • Planned product assortment based on category parameters and key company goals • Negotiated Co-Op with vendors and worked with marketing teams on execution to increase brand/product awareness • Responsible for inputting annual, quarterly, monthly sales forecasts