Callie Malone: Group Sales Digital Manager in Minneapolis, MN
Summary
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Work experience
Bloomington, MN Convention & Visitors Bureau
Group Sales Digital Manager | 02/2011 - Current
•Train hotels and clients on simpleview CRM system, provide full orientation of BCVB sales and marketing activities to new partners via in-person meetings and webinars
•Build event landing pages and electronic bids within CMS for groups considering or coming into destination
•Conduct email marketing for sales team with ExactTarget email marketing platform
•Manage Family/Class Reunion, Wedding, Tour and Education markets through consistent communication, education of destination offerings, face-to-face appointments at related tradeshows and sales missions
•Manage online networks for BCVB, create and submit ads for related networks, publications and events
•Maintain all records of members/partners and clients within simpleview CRM; build and run related reports
Morrissey Hospitality Companies
Private Dining Coordinator; Paradise Landing | 07/2010 - 02/2011
•Sell, coordinate and execute weddings and other social events for groups up to 300
•Manage staff for restaurant operations and private events
•Provide marketing content to corporate office for social media posts
Bayview Event Center
Sales Associate | 04/2010 - 07/2010
•Coordinate setup and execution of weddings and other social events for 10-200+ guests
ev3
Executive Assistant | 01/2010 - 04/2010
•Coordinate travel, small meetings, expense reports and additional tasks for executive staff
University of North Dakota
Marketing Representative | 08/2008 - 12/2008
•Internship at UND's Student Wellness Center
•Market upcoming events to student body and university staff
•Coordinate alcohol-free event for students to attend
•Collaborate with graphic designers to create collateral for each project
Dex Media
Marketing Intern | 05/2007 - 08/2007
•Assist Regional Marketing Director and Marketing team in various tasks
•Conduct consumer research on product usage
•Assisted with event coordination and execution
Education history
American College of Thessaloniki
Bachelor of Business Administration | 2008 - 2008
The University of North Dakota
Bachelor of Business Administration | 2005 - 2009
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