Cameron Baranski: Sports Marketing Manager in Chicago, IL
Cameron Baranski
Sports Marketing Manager
Chicago | United States
Skills
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Interests
Music
Writing
Snowboarding
Travel
Summary
Activity
Projects
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Work experience
Red Bull North America
Sports Marketing Manager | 09/2012 - Current
Key Responsibilities:
• Driving annual sales and brand targets
• Leading a team of seven athlete and event marketers
• Developing annual Business Plans which are informed by consumer and category insights
• Creating and implementing unique event concepts. With a focus on developing rich consumer experiences
• Maximizing Red Bull events by leveraging all consumer touch points, including branded content, digital channels, ATL, POS and 3rd party media
• Building an athlete portfolio which reflects Red Bull’s brand personality, provides a vehicle for reaching new consumers and drives sales in a credible way
• Giving wings to our athletes and their ideas via inspiring activations
• Acting as an influential player on the Marketing Leadership Team
adidas Pacific
Head of Sports Marketing | 11/2007 - 08/2012
Key Responsibilities:
• Leading a team of 10 marketing professionals across Australia and New Zealand
• Using consumer insights to develop a strategic roadmap for the Sports Marketing department
• Identifying partnership opportunities and negotiating deals with individual athletes, teams and federations
• Leveraging our partnerships and contractual rights. Working with Brand Communications to promote athletes and teams through events, ATL campaigns, PR activity, digital marketing and trade marketing
• Managing the Licensed product category, including full P+L responsibility
• Monitoring performance of our investments through sales data, consumer research and customer feedback
• As a key component of the management team, shaping the direction of the adidas Pacific business
adidas Australia
Consumer Marketing Manager | 08/2006 - 11/2007
Key Responsibilities:
• Leading and managing a team of nine marketing professionals
• Developing a strategic outlook for adidas Australia brand communications and implementing this strategy through annual marketing plans
• Implementation of sell-through driving activity including ATL advertising, events, PR initiatives, digital promotions, trade marketing and technical marketing
• Playing a key role in the GTM process by delivering integrated sell-in packages aligned with key categories. Presenting these packages at sales launches, pre-lines and customer conference touch points
• Managing agency relationships
• Monitoring brand and category performance through consumer research
Oakley South Pacific
Marketing Manager | 01/2005 - 07/2006
Key Responsibilities:
• Leading and developing a team of five
• Implementing marketing plans for Oakley eyewear, apparel and footwear across Australia and New Zealand
• Overseeing Oakley brand communications, sports marketing, retail marketing and creative development functions for the region
• Developing sport and entertainment event concepts and bringing these to life
• Conducting all media buying for the Oakley business in Australia and New Zealand
• Liaising with Oakley global on a daily basis to lobby for financial and creative support and to ensure OSP was aligned with global plans
Oakley South Pacific
PR and Advertising Manager | 06/2001 - 01/2005
Key Responsibilities:
• Devising communications strategy for Oakley in Australia and New Zealand
• Establishing the OSP Public Relations department
• Negotiating and buying all media campaigns
• Liaising with Oakley Global to ensure Australia and New Zealand’s needs were represented in creative development
• Planning and directing photo shoots
• Driving closer collaboration between the PR/ advertising department, Sports Marketing, Category Management, Visual Merchandising and Sales to ensure cohesive alignment to business goals
Education history
Deaking University
Degree | 1990 - 1993
Connections
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