Cameron Hendrick: in Los Angeles, CA
Cameron Hendrick
Los Angeles | United States
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Work experience
Joymode
Head of Marketing | 03/2017 - 03/2019
? Joined at seed stage and scaled rentals from almost 0 to 4,000/mo, securing $17M Series A round
? Oversaw all growth functions: brand positioning, acquisition, retention, creative, website optimization, and analytics
? Led strategy and execution for Paid Social, Paid Search, offline advertising, PR, SEO, Email, and referral program
? Leadership team member reporting to CEO
Onestop Internet
Senior Director, Acquisition Marketing | 01/2016 - 03/2017
Los Angeles - website
Brands: Spyder, CamelBak, Igloo Coolers, Frye Boots, John Varvatos, rag & bone, 7 for all mankind, Paige Denim, Hudson
Jeans, AG Jeans, Joe's Jeans, Juicy Couture + more
Senior Director, Acquisition Marketing - (Jan 2016 - Mar 2017)
? Led 15-person growth marketing team spanning paid acquisition, website optimization, and retention
? Oversaw $16M annual media budget across 30+ retailers, driving $200M in GMV
? Owned annual technology budget of $1.2M and decision making for marketing and website optimization providers
? Grew www.thefryecompany.com from $10M to $70M in 2 years - broke $1M in sales on Cyber Monday
Email & Affiliate Marketing
Director | 03/2014 - 01/2016
Managed team delivering 1 billion+ emails and driving $50M in email revenue annually
Complex
Email Marketing Manager | 03/2013 - 03/2014
Built email program from scratch, growing signups from 0 to 47,000/mo and visits to 580,000/mo across 10 websites
Endai Worldwide
Senior Marketing Analyst | 11/2011 - 03/2013
Scoped and executed complex enterprise-level Google Analytics implementations for ecommerce clients
Emochila
Account Executive > Director of Sales & Marketing > VP Marketing | 08/2007 - 11/2011
Owned sales and marketing org and personally closed over 1,000 accounts over the phone
Education history
Yale University
Bachelor of Arts
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