Carl Walker: GENERAL MANAGER / PRODUCT DESIGN AND DEVELOPMENT in Aspen, CO
Carl Walker
GENERAL MANAGER / PRODUCT DESIGN AND DEVELOPMENT
Aspen | United States
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Summary
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Work experience
GRAVIRAX
GENERAL MANAGER / PRODUCT DESIGN AND DEVELOPMENT | 02/2021 - Current
Planning, organizing and executing the daily operations of a startup
? Driving design and development, initial concept sketches, simple 2D and 3D modeling
? Sourcing research and factory validation, identification of parallel supply chains and timelines
? Effectively managing multiple remote work teams
? Implementation of digital marketing tools (Webshop development, Google Suites, Analytics, and Ads)
? Developing financial models for regular reporting and accounting
? Ensuring sales tax compliance and due diligence within the jurisdictions the business operates in
STRAFE OUTERWEAR
CHIEF OPERATING OFFICER AND PRODUCT LINE MANAGER | 10/2014 - 10/2020
Daily oversight of all departments with a focus on outerwear product development. Near term execution,
long term planning and all associated analysis. Developing teams, systems, and processes to enable
efficient management
? Oversight of the entire outerwear product development program and the teams involved; sales,
design, color, fit, timely product launches and comprehensive go-to-market planning
? Performing sales and inventory analyses to inform budget allocation, regular reporting
? Scheduling and planning all product launch cycles, managing internal and external timelines
efficiently to launch seasonal product on time and on budget
? Developing and maintaining effective relationships with manufacturing partners globally
? Negotiating contracts and orders for components, materials and finished products
? Budgeting for growing outerwear production and developing an objective review system to better
inform purchasing decisions
? Planning and executing international trade show schedules, brand promotions and sales events
? Administration of all regular accounting, weekly cash flow tracking and reporting to the ownership
and investors
? Liaising with outside counsel on contracts, establishment of brand IP including patent, trademarks
and copyrights

ZEAL OPTICS
PRODUCT MANAGER | 05/2008 - 10/2014
Working with a great team to bring new technologies to the sunglass and goggle markets.
? Managing all developments across multiple product lines with constant new release schedules
? Design color strategy to align with market trends, evaluate execution, and adjust after sampling
? Maintain factory relationships and efficient collaboration with partners overseas
? Coordinate the acquisition of multiple patents as well as other IP for technologies related to the GPS
and Camera enabled ski goggles
? Design and deliver retail training programs to educate sales associates on the features and benefits of the brand, unique technologies, and IP
? Create copy and content for websites, press releases and patent applications
Education history
University of Colorado
BS in Management
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