Cassidy MacLeod: in Malibu, CA

Manage marketing production and execution of all special events, launches, partnerships and collaborations across a multi platform brand including retail, media, and e-commerce Project manage the formulation, production, and editing of brand assets including: video, seasonal look books, and marketing materials Manage integrated marketing programs including daily liaison with public relations agency partner to develop and manage strategy, execution of influencer programs, and facilitation of editorial requests Write and develop content that captures the voice of the brand through Rachel Zoe consumer facing activations

Responsible for conceptualizing and overseeing production of all consumer and sponsored co-branded, trade, influencer, and sales client entertaining events for POPSUGAR and ShopStyle brands, including on-site load in, set up, styling, & load out Identified and executed event marketing opportunities including sponsorships, sales requests, promotional materials, and managed the creation of all creative event assets with in house design team Managed and executed the booking of all vendors and event details, including but not limited to venue, de´cor, lighting, AV, photography, rentals, food and beverage, gifting and staffing Premium development and management of all production budgets and distribution scaling up to $500K Responsible for RFP’ing and on-boarding all outside agency work for flawless execution on-site Prepared marketing reports and recaps by collecting, analyzing, and summarizing data Negotiated vendor contracts and processing payment of all vendors