Catherine MacInnes: Sr. Retail Marketing Production Coordinator in Costa Mesa, CA

Led collaborative efforts within the design team to curate seasonal collections across various categories, ensuring a cohesive and trend-setting approach. Conducted thorough trend analyses, tracking cultural shifts, social media trends, and pop culture to proactively predict emerging fashion trends. Developed detailed trend reports for Tillys private labels, covering men's and women's fashion, accessories, and home products, utilizing Photoshop, and Illustrator in the design process. Conducted thorough trend analyses, tracking cultural shifts, social media trends, and pop culture to proactively predict emerging fashion trends Applied expert knowledge of the Gen Z consumer mindset to anticipate styles, colors, fabrics, and overall aesthetics, ensuring resonance with our target audience Contributed to the compilation of color and print direction for seasonal trend packages, conducting research and forecasting current fashion trends and colors Translated trend forecasts into innovative product designs and collections, maintaining alignment with projected Gen Z trends. Supported fittings and collaborated with the Technical Design team to achieve consistent brand-right and trend-right fitsLed collaborative efforts within the design team to curate seasonal collections across various categories, ensuring a cohesive and trend-setting approach. Conducted thorough trend analyses, tracking cultural shifts, social media trends, and pop culture to proactively predict emerging fashion trends. Developed detailed trend reports for Tillys private labels, covering men's and women's fashion, accessories, and home products, utilizing Photoshop, and Illustrator in the design process. Conducted thorough trend analyses, tracking cultural shifts, social media trends, and pop culture to proactively predict emerging fashion trends Applied expert knowledge of the Gen Z consumer mindset to anticipate styles, colors, fabrics, and overall aesthetics, ensuring resonance with our target audience Contributed to the compilation of color and print direction for seasonal trend packages, conducting research and forecasting current fashion trends and colors Translated trend forecasts into innovative product designs and collections, maintaining alignment with projected Gen Z trends. Supported fittings and collaborated with the Technical Design team to achieve consistent brand-right and trend-right fits

Designed, produced, and marketed a sustainable, independent clothing brand specializing in handmade fashion pieces. Executed the entire production process, from conceptualizing designs, and pattern-making to garment construction and sewing, ensuring high-quality craftsmanship in every piece Responsible for sourcing textiles both recycled and up-cycled fabrics and materials Formulated branding strategies, including brand identity, on both ecomm & social media platformsDesigned, produced, and marketed a sustainable, independent clothing brand specializing in handmade fashion pieces. Executed the entire production process, from conceptualizing designs, and pattern-making to garment construction and sewing, ensuring high-quality craftsmanship in every piece Responsible for sourcing textiles both recycled and up-cycled fabrics and materials Formulated branding strategies, including brand identity, on both ecomm & social media platforms

Generate, edit, publish, and share visual and digital marketing content. Produce and write digital content such as web content, blog content, case studies, white papers, infographics, social media campaign content, etc. Create and implement social media marketing plans and establish workflows for creating, editing, and publishing social media content. Tracking, reporting, and analyzing social media analytics, digital initiatives and campaigns. Implementing industry’s best practices, digital knowledge and understanding of platforms capabilities to keep the digital strategy always up to date.

Social Media content producer Created and implemented social media marketing strategies and established workflows for creating, editing, and publishing social media content. Reviewed and compiled data analytics (Wordpress, Mailchimp, Shopify) planned, produced and implemented social media and email campaigns Coordinated affiliate marketing collaborations, outreach and terms negotiations PM for current and future projects, timelines and brand development Responsible for advertising and social media copy