Charlie Silverberg: ACCOUNT MANAGER in Barrington, IL
Charlie Silverberg
ACCOUNT MANAGER
Barrington | United States
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Work experience
Specialty Business
ACCOUNT MANAGER | 01/2014 - Current
* Promoted to the Account Manager-Specialty calling on Key Family Shoe Stores and Volume All other accounts
* Led growth in all footwear accounts by selling new products and services and developed new accounts to maximize revenue potential- Grew territory 3x
* Develop pipeline to monitor sales progress and boost company revenue
* Managed book of business to maintain positive relationships and make effective financial or client-related decisions
* Educated clients on new products or services to increase customer engagement with brand.
* Managed over $5M in the IL, WI and IN territory
* Product Story Placement: Sell in recommended assortments, present all NB product categories and communicate head to toe stories.
* Brand Presentation and Communication: Ensure the best consumer experience and visual excitement, be the brand Advocate, maintain positive external and internal relationships
* Training and Technology: Partner with each dealer's staff to train on all the features and benefits of the entire product line
* Marketing Resource: Champion each dealer's marketing and advertising plans, implement and quarterback the execution of brand launches and marketing events
* Inherited a specialty account base of growth accounts in IL, WI in 2021
STRATEGIC ACCOUNT MANAGER 01/2009 to 01/2014
NEW BALANCE ATHLETIC SHOE, INC, Atlanta, GA / Chicago, IL
* Promoted to Strategic Account Manager recognizing outstanding sales performance as Manufacturer's Sales Representative for New Balance at C & J Sport Sales, Inc
* Control total sales volume of $14M with sole responsibility of three key accounts: Off Broadway Shoes, Belk, Inc and Von Maur Inc
* Generated 100% increase in revenue to revitalize dormant Off-Broadway Shoes account with sales totaling $4M in less than two years.
* Devised strategic plan to generate profit top line growth of 20%
* Selected to lead the evolution of high-volume independent accounts in the Midwest Region resulting in 40% increase for Von Maur Inc women's and kids' business and moving NB retail stores into the top 10 nationwide.
* Maximized profitability with the implementation of brand strategies, expert account planning, and providing direction for key accounts
* Developed and executed on strategic plans to increase market share resulting in outperforming and eliminating the competition
KEY ACCOUNT SALES REPRESENTATIVE 01/2005 to 01/2009
C & J SPORT SALES INC, NEW BALANCE ATHLETIC SHOE INC, Atlanta, GA
* Owner and president of independent agency
* Served as Manufacturer's Sales Representative for New Balance managing annual sales of more than $20M
* Recruited to manage key account sales for Hibbett Sports, retail chain with 1000+ stores nationwide due to exceptional sales record
* Raised the brand to #2 Vendor in Footwear at Hibbett Sports and maintained this market share
* Increased Stock-keeping unit (SKU) count for Hibbett Sports from 7 to 35 in two years
* Served as Account Manager for small accounts including four New Balance Licensed stores and four key local independent retailers in Atlanta, GA
* Boosted brand awareness, store traffic, and New Balance revenue with establishment of effective annual internal and external marketing initiatives
* Collaborated with buying team to strategize buys and monitor sell-through
* Analyzed sales to manage life cycle of product, inventory models and selling rates
* Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment
* Developed creative incentive plan to generate significant revenue growth
SALES REPRESENTATIVE 01/2002 to 01/2005
New Balance Athletic Shoe
* Spearheaded maximum of 65 accounts in 2002 throughout territory in Georgia and South Carolina
* Hunted new business and identified needs of target accounts increased volume by $3M
* Created strategies to develop and expand sales of services and products to existing customer which resulted in significant increase in annual revenue
* Managed co-op funds in accordance with pre-established procedures
* Developed exceptional customer relationships built on integrity, trust, and solutions
* Secured and managed accounts with major retailers including The Athlete's Foot Inc
* Established core business strategies, conducted weekly replenishment, and significantly grew athletic specialty business by 100%
APPAREL & SHOE SALES REPRESENTATIVE 01/1999 to 01/2002
* Oversaw shoe territory that encompassed all Northern Florida
* Managed 62 shoe accounts and 15 apparel accounts including major sports retailer, The Sports Authority
* Collaborated with Footwear Sales Representative to synchronize footwear and apparel inside all accounts
* Conducted close monitoring of sell-through and provided SKU forecasting
* Consistently met or exceeded sales budgets
* Generated 472% boost in apparel sales during first year, achieving largest sales increase in company history; received Sales Performance award
* Achieved growth in apparel business from $367K to $4M in four years
* Initiated successful sock sales with boost from zero to $1M in one year with creation and implantation of plan-o-gram of socks in all stores
* Collaborated with designers and product managers to develop and integrate core apparel package for New Balance to be sold at major retailer The Sports Authority; utilized E3 replenishment program to secure availability of product; added seasonable adjustments once core was established.
FIELD MERCHANDISING & REGIONAL COORDINATOR 01/1997 to 12/1998
New Balance Athletic Shoe
* Promoted to Regional Coordinator recognizing exceptional sales performance
* Managed a team of three Field Representatives with a focus on professional growth
* Led training clinics on New Balance technology
* Cultivated collaborative relationships between New Balance and the retailers
* Established and maintained product displays for more than 200 accounts
Education history
University of Northern Iowa
Bachelor of Arts
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