Christopher Dunlap: Lead Product Specialist and National Account Manager in Carlsbad, CA
Christopher Dunlap
Lead Product Specialist and National Account Manager
Carlsbad | United States
Skills
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Industries
Golf
Summary
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Activity
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Work experience
Blast Motion
Lead Product Specialist and National Account Manager | 04/2018 - Current
• Grew National Collegiate Team accounts by 110% in 2018 -2019
• Onboard and educate national and international clients about full product solutions
• Member of Blast Motion Advisory Board helping steer product and sales initiatives for future company success
• Senior liaison for customer support Blast Golf to the Executive Board
• Led both live and digital demonstrations for both corporate investors and potential clients
• Maintain client relations and ensure successful adoption of Blast solutions
• Ongoing product development through current user feedback interviews, and designed questionnaires to encourage client engagement for ongoing product development and improvements
• Analyze competitor and marketplace trends to help further product design
TaylorMade Golf
Product Creation Coordinator – Putter, Wedge, Ball, Accessory | 05/2017 - 04/2018
• Create and manage PDDs (Product Definition Documents) and BOM (Bill of Material)
• Manage multi-million dollar category sample needs for USA, Canada, UK, South Africa, Australia, Korea, China
• Partner with Brand Marketing to bring product stories, insights, and concepts to life in consumer facing communication (includes naming and positioning of new products)
• Translate technical product features and benefits into consumer-facing benefits
• Administer, track, and analyze sales, SKUs, and market data for US and Global territories
• Competitive intelligence - responsible for assessing and reporting on key competitors in the market
• Generate content and present to various executives and sales teams for training in support 7of product launch and sales activities – presentations ranging from 20 to 200 people
TaylorMade-adidas Golf
Sales and Service Specialist | 08/2013 - 05/2017
• Supported the North East Region with 15 sales reps and annual sales of $75 - $80 million
• Educated clients about features and benefits of new products and technologies
• Communicated company programs and promotions quickly and effectively to ensure optimal customer participation
• Fielded 100+ outbound and inbound client phone calls daily
• Maintained and enhanced customer relationships by building trust and resolving issues promptly and completely
• Communicated extensively with other departments including customer service, operations, vendors, marketing, and engineering
TaylorMade-adidas Golf
Experiential Representative – Maryland, Washington DC, Virginia, Delaware | 02/2012 - 08/2013
• Supervised and mentored a team of 10 technicians at 190+ events with sales reaching $2 million in 2012 and $2.5 million in 2013
• Achieved goal of developing 10 underperforming accounts each season, on average increasing sales by 200% from the previous year
• Maintained and grew relationships with area PGA Professionals to ensure brand loyalty with TaylorMade – driving sales
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