Christi Turner: in Orange, CA

• Managed digital marketing and social media for Mortgage Solutions, from strategy through execution • Initiated competitive analysis research via digital and social sources, keeping current with industry trends and news, monitoring competitor responses, while developing an understanding of the B2B customer and the end user (consumer) • Created monthly marketing reports by conducting data performance analysis, determining key metrics, developing insights and providing strategic recommendations • Collaborated with the corporate social media manager to create and execute social media trainings for internal sales teams that encouraged the use of social media by teaching tactics to meet set goals • Executed digital and toll-free number lead generation and tracking, optimized lead forms and landing pages, used multiple platforms for campaign execution (Google AdWords, HubSpot, Salesforce) • Spearheaded the integration of a marketing automation system (Pardot) with a customer relationship