Christopher DiMarco: Merchandising Manager in Salt Lake City, Utah
Christopher DiMarco
Merchandising Manager
Salt Lake City | United States
Skills
- Channel, Partner & Ecosystem Marketing
- General
- Data & Analytics
- Supply Chain
- Channel Management
Interests
No information
Industries
Bike
Outdoor
Snow
Surf
Summary
No information
Activity
Projects
No information
Work experience
HARDGOODS BAGS AND ANON OPTICS
MERCHANDISING MANAGER | 06/2012 - Current
Remote
● Set Product Merchandising strategy for Burton Hardgoods, Bags, Basics & Anon Optics business in the Americas
region totaling over $130M.
● Oversee product assortment, allocation and segmentation plans of Burton.com, 14 Burton Flagship stores, and over
400 wholesale partners to ensure market appropriate product representation & business performance.
● Created and maintained comprehensive Minimum Advertised Price (MAP) policy to guarantee premium product
positioning while being cognizant of necessary discounting schedules of over 3,000 different SKUs.
● Designed North American wholesale channel product segmentation strategy
● Direct, audit, and assist in production Product Detail Page content for Burton.com and B2B Tool Elastic
● Guided regional Performance Marketing strategy based on sell through data, inventory and marketplace analysis.
● Executed launch of Snow Industry's first Direct to Consumer Rental Program in partnership with Arrive Outdoors
● Manage and mentor Americas Hardgoods Buyer
SALES MANAGER - HARDGOODS, promoted April 2021
● Drove hardgoods business unit sales in North America (NA) to a 5 -year compound annual growth rate (CAGR) of
8%, totaling $53M
● Led strategic launch of $18M Step On Boot/Binding Tech, establishing product line as the industry's #1 selling boot
and binding after 3 seasons in the NA wholesale channel and accounting for 15% of all boot and binding product
sales.
● Directed hardgoods sales forecasting, successfully achieving 10 -year high margin levels through responsive retailer
communications, solid business acumen, and unique marketplace understanding and product knowledge.
● Advised annual product task forces, reshaping products such as the splitboard offering, recommending additional
resources to increase product revenue 300% and move to #2 splitboard industry brand.
● Collaborated with Evo, Backcountry.com, Aspen Ski Co, and other key retailers to drive product development for special makeup product (SMU) business, averaging $3M annual revenue.
● Identified and genuinely connected with top 50 retail partners, establishing and growing relationships with key
accounts.
● Achieved all-time low inventory management numbers, setting records for 3 seasons running, and eliminating many
low margin former business requirements such as outlets and summer sale events.
● Partnered with marketing team during COVID-19 pandemic, proactively creating fully digital Go To Market
PRODUCT PLANNING ANALYST - HARDGOODS & ANON OPTICS, promoted August 2017
● Advised U.S. sales management on categorical sales strategies, allocations, and distributions, establishing pricing for
7 major Burton Hardgoods & Anon. categories in order to meet corporate margin targets.
● Implemented strategic product assortments, impacting 500+ SKUs and maximizing brand representation and
revenue when presenting new product line offerings to key retail partners during product development and sell in stages.
● Forecasted peak purchasing season needs, ensuring precise order fulfillment based on marketplace feedback and user research, preparing comprehensive sales reporting, highlighting product success stories and opportunities.
● Collaborated with product sales and marketing departments to successfully launch new product lines annually,
additionally supporting up to 5 limited drops over the course of the season.
SALES PLANNING ANALYST, promoted August 2015
● Ran point for North American ad hoc business intelligence analytics, supporting 75+ colleagues across cross
functional teams and departments with reliable information flow.
● Analyzed sales numbers to revise annual incentive structures and identify sales opportunities, partnering with VP of Sales to design and deliver dealer sales platforms and incentivize order increases.
● Delivered detailed year-over-year order comparisons, seasonal inventory availability reports, and other sales data
analytics tools to the sales team, supporting sales reps in achieving target goals.
● Created snow industry product reports using data provided by NPD Group reflecting categorical brand sales, market
share, average retail price, and top selling product.
CREDIT REPRESENTATIVE, promoted January 2014
● Provided cash receipts reporting for $95M in AR, supporting colleagues across various departments.
● Processed daily payments and posted accounting entries of up to $10M per day
● Assisted Credit Managers in Bad Debt reduction to less than 2% of AR through payment plan building with North
American wholesale retailers.
Education history
University of Vermont
BSc
Connections
Companies (0)
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