Christopher Jacobs: Digital Marketing Specialist in Seal Beach, CA

• Responsible for in-house and agency Paid Search, SEO, Affiliate, and Social Media marketing • Sole report of the Digital Marketing Manager who together run $5.5MM budget • Direct KPIs relate to: o Paid search engine marketing o SEO and local search optimization o Onsite & digital marketing personalization o Affiliate marketing, sponsorship, and mobile-app marketing o Onsite content and merchandising o Customer lifespan marketing & segmentation o Acquisition and re-targeting digital marketing o Customer data acquisition o Social Media and content generation • Increased “Buy More Save More” sales event Google non-brand CTR 172% from .039% to 1.07% and sales 27% ($277K to $352K over 3 days) at 1004% ROAS using enhanced audience segmentation and programmatic ad copy • West Marine December 2017 Employee of the Month • On-boarded 23 new Affiliate partners with custom engagement tools and landing pages for 16% YOY sales increase • Spearheaded CEO’s directive to offensively target top 3 comp

• Reported to Content Manager and Digital Marketing Manager • Responsible for content generation and gathering, landing page design and execution, and using software skills to build efficiency apps • Point of contact between eComm, Merch, and Marketing Departments • Maintained and updated front-end user experience of WestMarine.com and WestMarinePro.com • Designed and deployed a Java program that auto-updates web content from vendors • Designed and deployed Boat Cover Part Selector API and SONAR Part Selector API • Designed and deployed Bulk File Re-Name Utility for eComm department