Christy Lesko:
Christy Lesko
United States
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Summary
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Work experience
Cengage Learning
Vice President Marketing | 11/2016 - 06/2019
Led the digital transformation marketing strategy for a $300M higher education product portfolio; led and developed a highly skilled global marketing team; conducted market research and gathered customer
insight in Business, Humanities and Social Science; analyzed market data to generate strategies; created and executed go-to-market strategies and campaigns and delivered revenue and growth in the Higher
Education market.
• Planned, developed and executed marketing plans for Cengage Unlimited, a consumer
subscription service, which achieved over 1M customers in the first year.
• Exceeded digital subscription goals for the MindTap learning platform in 2017 and 2018 with over
100K NEW students registered across Business, Humanities and Social Science.
• Exceeded sales budget by 15% in 2017 and 12% in 2018.
• Positioned digital learning at the core of product marketing strategy and built the Cengage Learning
brand with an awareness of global and local markets.
• Inspired, drove, and managed marketing programs which achieved growth in a $300M portfolio
while staying within the marketing budget of $3M.
Pearson Education
Vice President Product Marketing | 01/2014 - 10/2016
Created the brand and global product marketing strategy for a $560M higher education product portfolio;
led and developed a highly skilled global marketing team; conducted market research and gathered
customer insight in Science, Engineering and Computer Science; analyzed marketing data to generate
strategies; created and executed tactical marketing objectives; and delivered revenue and growth in the Higher Education market.
• Achieved digital subscription goals in 2015 with over 2M NEW students registered across the
Mastering(TM) platform, the #1 online homework, tutorial and assessment platform in Science & Engineering.
• Exceeded sales budget by 11% in 2014 and 5% in 2015.
• Positioned digital learning at the core of product marketing strategy and built the Pearson brand
with an awareness of global and local markets.
• Inspired, drove, and managed marketing programs that drove growth in a $560M portfolio while
staying within the marketing budget.
Physics & Astronomy
Executive Marketing Manager | 05/2000 - 03/2006
Developed and managed marketing campaigns for all key physics & astronomy products and contributed to the growth and success of both print and digital learning products.
• Led product launch of the Mastering(TM) platform with MasteringPhysics(TM), the groundbreaking
online homework, tutorial and assessment platform. Captured 50% market share within 2 years.
• Drove revenue increase of double-digit growth each year and 17% overall.
• Awarded Marketing Manager of the Year 2004.
Education history
San Diego State University-California State University
Bachelor of Arts
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