Colleen Gibbs: Communications Specialist in Carlsbad, CA
Colleen Gibbs
Communications Specialist
Carlsbad | United States
Skills
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Interests
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Industries
Lifestyle
Music
Outdoor
Health & Fitness
Summary
Activity
Projects
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Work experience
National Association of Music Merchants
Communications Specialist | 11/2012 - Current
? Develop and implement all communications and media content, including press releases, internal and member-facing newsletters, and social media communications for entire organization.
? Determine communications strategy based on target audience within local, national, and international channels for $17 billion global industry.
? Ensure effective brand integration and message linking through Facebook, Twitter, LinkedIn, Instagram, and blog posts, resulting in coverage in major industry publications such as Rolling Stone.
? Oversee content and copy editing for all communications.
? Write editorials, speeches and communications for trade publications and events, representing organizational message.
Key Accomplishments:
? Managed social media and public relations for new exhibit projects at NAMM’s Museum of Making Music, including content development, media relations and coverage, ensuring national reach.
? Directed Music in Advertising Awards project, including logistics, content d
Carlsbad Chamber of Commerce
Communications Manager | 02/2009 - 04/2011
? Led marketing, social media, and public relations strategy for 10th largest Chamber of Commerce in state of California.
? Developed and wrote regular blog and social media posts for organization, ensuring communications synergy and consistent brand messaging between social media and print platforms.
? Edited monthly business publications, including oversight of eight monthly columnists, and wrote headline stories.
? Researched and developed content for Chamber’s small business guide for new business partners in area and edited contributing posts for consistency in style and language.
Key Accomplishments:
? Carlsbad Business Journal won Best Publication of Western States Chamber Association for three consecutive years during tenure.
? Saw new business guide integrated in Chamber’s program for new business startups.
Education history
Cal Poly San Luis Obispo
Bachelor's Degree | 1983 - 1985
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