Damien Etchaubard: Marketing Manager, Helly Hansen Leisure Canada in Vancouver, BC
Damien Etchaubard
Marketing Manager, Helly Hansen Leisure Canada
Vancouver | CA
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Summary
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Work experience
Helly Hansen, British Columbia
Marketing Manager, Helly Hansen Leisure Canada | 04/2013 - Current
Instrumental in growing the business 64% in 5 years through partnerships, ambassador initiatives, account
management and trend leading strategies
- Established brand leading partnership strategies with Alpine Canada, Sail Canada and global ambassadors
that lead to new business growth and ranking Canada #3 in EBITDA
- Manage Brand and Seasonal strategies with region specific influences, trends and market dynamics
- Responsible for managing internal team of 3 and external agencies for Media Buying, PR, Web and Creative
Services
- Conceptualized and identified KPIs for creative marketing campaigns, partnerships and promotions
Burton Snowboards, Vermont
Brand Manager, Special Blend, Forum, Foursquare | 02/2012 - 03/2013
- Lead all strategic global brand initiatives with collaboration from with athletes, sales and product teams
- Manage design and development of all marketing collateral for both B2B and consumer
- Financial Responsibility including all reporting and approval of $3 million sport budget
Education history
Pennsylvania State University, State College PA - Smeal School of Business
Bachelor's Degree in Marketing
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