Dana Patterson: Board Member in Vail, CO
Dana Patterson
Board Member
Vail | United States
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Summary
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Work experience
Art in Public Places - Town of Vail
Board Member | 05/2013 - Current
• Give insight on all public art decisions for the town
• Vote on hand selected artists to complete projects such as the newly painted electrical boxes, ice sculptures and art for 2015
Cogswell Gallery
Marketing Manager | 09/2012 - Current
• Integrate a consistent brand image throughout our physical space and all media outlets, including website, social media, print advertising and TV advertising
• Analyzed advertising budget and reallocated money to allow for a TV8 commercial
• Collaborate with the Squash Blossom Vail and Colorado Springs to present a cohesive image throughout all three locations
• Appear on “Good Morning Vail” weekly to promote gallery events and artists
• Coordinate advertising in the Vail Daily and Sneak Peak, as well as in various seasonal publications
• Work closely with local advertising and design agency on ads and website
• Populated new website and maintain it daily by adding new products, removing sold items and keeping it up to date with upcoming events and artist biographies
• Plan art exhibitions and promote them using newspapers ads, press releases and TV8 interviews
• Regularly use Adobe Photoshop to create flyers for shows, to edit photographs and to create banners for the website
• Effectively used Facebook advertising to grow our likes from 200 to over 1400, which greatly increased fan interaction and directly generated more website traffic
• Create email blasts using MailChimp to promote upcoming events, new art acquisitions and in store and online sales
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