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David Falkenau: CEO and Founder in San Marcos, CA

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David Falkenau

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CEO and Founder
San Marcos | United States
Skills
  • Innovation
  • Product Design
  • Leadership
  • Marketing
  • Management
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Interests
Graphic design
Sailing
Fishing
Surfing
Hiking
Motorcycles
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Industries
Bike
Lifestyle
Moto & Powersports
Outdoor
Skate
Snow
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects
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Polished House: Polished House & Windows, LLC

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Artisan Surf Designs

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National Surfing/Wrestling Ironman Hall of Fame

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Dave's Screens & JJ Mobile Screen Service

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Metyl Smyth, LLC

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KUMU, DF Surf Stix, & Falkenau Surfboards

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The Semper Fidelis Project

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The Harrowing Story of The Fighting Fourth

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Artisan Education

Work experience
Image Dave's Screens & JJ Mobile Screen Service

Dave's Screens & JJ Mobile Screen Service

CEO and Founder | 09/2015 - Current

In 2015, Dave founded and became the CEO of Dave's Screens, LLC. In 2018, Dave purchased JJ Mobile Screen Service, LLC, and consummated the merger of both companies in 2024 with Mike Ingram and Polished, LLC. Dave is now a senior partner with Polished, LLC.
Image Polished, LLC

Polished, LLC

Senior Partner | 01/2024 - Current

I serve as Senior Partner at Polished, LLC. I manage lead generation, employee training, and consultation. Dave's Screens and JJ Mobile Screen Service formed a merger with Polished, LLC in January 2024.
Image Imagine Schools Riverside Coachella

Imagine Schools Riverside Coachella

Dean of Academics | 04/2023 - 04/2024

I worked as the Dean of Academics and Student Services Coordinator. I conducted teacher observations, hire & fire, managed student discipline and related data, ran the after school program, and served as building principal in the absence of our Principal, Dr. Jason Fowler.
Image Horizon Prep Rancho Santa Fe

Horizon Prep Rancho Santa Fe

Teacher | 08/2016 - 08/2017

I instructed the K-4 Archery program and taught 7th grade History, English 10/10H, English 11, Graphic Design, Yearbook, SCUBA, Surf Craft History & Design, and led our worship music team on vocals, guitar, and piano during the 2016-2017 school year.
Image Artisan Surf Designs

Artisan Surf Designs

CEO and Founder | 01/1984 - 09/2015

Artisan Surf Designs started out as a grass roots concept which sprouted from my own passion for skating, surfing, various mediums for riding waves, and my design concepts. When I got married, my wife started collaborating with me on clothing ideas, board bags, and other items, and we started working toward building the company into something bigger. After that it become a family run business, with my son Gavin, my daughter Bella, my daughter Eden, and my 3 brother-in-laws, Aaron, Miles, and Damion Pallasch. We have been looking to expand the business to start working with other shapers, designers, and artisans out there who might fit with our business model, and want to get their products out into the surfing industry under the Artisan Surf Designs brand. My business model is simple - supply a product of the highest quality and craftsmanship, made from the strongest materials with the least impact on the environment to fill the demand of our customers. Keep our customers happy, and give them an experience that will want them to return. Work with our customers on refining products that they own and use to keep it the best product that it can be for all of our customers in the future. Deliver the truth, and never try to sell a lie - honesty is always the best policy. Treat our customers as we would want to be treated ourselves. As I said, it's pretty simple. Follow these parameters and the product will sell itself. I am a member of the Surfrider Foundation, a strong supporter of Patagonia, and look to the Barkers (Nona and Steve) from Eagle Creek Outfitters for business advice as mentors. These three pioneer companies are the catalyst of my inspiration, and I use their philosophies to guide Artisan Surf Designs. I live my life while free-surfing; designing, refining, and shaping surfboards; designing and foiling fins; designing and framing hollow wood surfboards; making skateboard decks; wood-shedding, writing, recording, mixing, mastering, engineering, and performing my music (Fender Rhodes & Saloon Style Upright Piano, Fender Strat & Tele Guitars, Acoustic Guitars, Drums, Bass, Harmonica, Percussion, Vocals, Harmonies); screen writing & writing poetry; compiling footage for my mini-dv and 16mm film music and surfing documentary; woodworking; designing and silver-smithing jewelry; trying hard to be a great husband to my beautiful wife, a devoted and loving father to our three beautiful blessings (Gavin, Bella, and Eden) and one big furry blessing (our dog Nick); and I am aspiring to be a master craftsman and Artisan, like my buddy Skip Frye, and many others (Bill Thrailkill, etc.) who have influenced my surfboard shaping. My ultimate goal in all of this is to find fulfillment in using my gifts to positively influence the lives of people like YOU. I got into education eighteen years ago in 1995, when I began substitute teaching for the South Bend Community School Corporation, and later with School City of Mishawaka, both in Indiana. I began teaching full time fifteen years ago in 1998, after graduating from Indiana University. I've been employed full time at Harmon Hall Las Americas, Veracruz, Mexico (1 semester); Ross Beatty Jr./Sr. High School, Cassopolis, MI (2.5 years); Fallbrook High School, Fallbrook, CA (1 year); The Army and Navy Academy, Carlsbad, CA (10 years); and Penn High School (3 Years as DEAN OF STUDENTS in 2012-2015, and Director of Pennway Alternative School). I got into the Fire Service in 2008 as a First Responder. In 2009, I earned my EMT-B certification through Miramar College, San Diego, CA. Along with being a Professional Educator and Dean of Students, I've been a Firefighter-EMT with Elfin Forest / Harmony Grove Fire Department and the San Diego County Fire Authority, Campo #46 (Cal Fire / SDCFA ACADEMY #14). I earned my DO1A at Miramar College, completed another 12 semester units at Alliant International University and earned another teaching credential - CTEL/TESOL/CLAD - which gives me 21 masters level credits as well. Currently, I just graduated from Paramedic school at the Elkhart General Hospital Health Education Center in Goshen, IN on April 12, 2014 with my NREMT-P. I am also earning my Master of Educational Leadership (Admin) through Western Governors University, Indiana. A college professor and mentor once told me that I am a renaissance man. I liked the "ring" that had to it. So when people ask me what I do for a living, I like to tell them that I've been somewhat of a renaissance man for hire. Now it is time to focus on God, Family, and my job. When my family lived in O-side, Jerry Ingham and I built a completely portable and removable 8' wide x 16' deep x 9' high surfboard shaping bay; a 16' wide x 16' deep x 9' high wood shop; and a 8' wide x 24' deep x 9' high work shop, complete with fans, filtered ventilation, smoke alarms, fire extinguishers, all designed with safety in mind. I moved Artisan Surf Designs to State Street, one door behind Legends SUP, in Carlsbad, CA., a space 10.5' x 22' x 9.5' high (owned by the waterman legend Bryan "The Lion" Smith, Jeff Warner of Warner Design Co., and Tom Tople of Legends SUP), to keep my hobby and passion for making surf-craft alive. Cal Schafer shapes his ZEN SURFBOARDS label out of the same bay - kinda like Skip Frye and Hank Warner used to do at Harry's in PB. Cal has mastered the art of shaping and is an amazing fin foiler as well. I am always trying to work hard towards being environmentally conscious, while keeping the future generations of surfers in mind with everything that I design and build. Our ocean is more polluted and more crowded than it has been in any time in its history. It is our legacy to walk lightly on the path we choose to walk, and take with us whatever we began our journey with, leaving only footprints, and the knowledge we've learned for younger generations apply to their walk. I work mostly with wood, and if I'm not using U.S. Blanks, I try to use non-TDI surfboard blanks. I dispose of surfboard foam waste at local surfboard manufacturing facilities to assure that my waste is disposed of properly. I also use recycled wood and salvaged wood for my projects. So if you have any wood that you want to get rid of, let me know beforehand! IF MORE MANUFACTURERS OF SURF PRODUCTS WOULD DO THIS, SURFING WOULD HAVE A CLEANER IMAGE!!!!!!! My overall focus with building surf-craft has always been to learn and master the art of shaping, while refining boards I've made and ridden, so that one day, I will have made that "magic" board -- the one that works exactly the way it was designed to work. I have finally reached the point of shaping 4 "magic" boards (based on feedback from riders and my own experience on two of them). I strive to one day shape fine custom surfboards like my friends Skip Frye, Bill Thrailkill, Josh Hall, and all my other friends, mentors, and influences whom I've had the honor of knowing throughout this journey; to build beautifully crafted hollow wood surfboards, like Paul Jensen, Danny Hess, and all of the wood board artisans on Swaylocks; to design, cut, and foil my own wood fins like Geppy, Hasselgrave, Cherry, McCormack, Marlin Bacon, and Daniel Partch; to design, cut, steam bend, and build skateboard decks to keep the look of the classics alive; all innovated with templates and foils designed with specific rigidity for speed, like Simmons and Thrailkill, or for flex, drive, hold, trim, and glide in various waves and conditions, Like Skip Frye. I also mill my own wood for custom nose and tail blocks, custom wood surfboard racks & board hangers. My wife sews fin covers, board socks, board bags, board straps, and carriers, all custom tailored to fit any surfboard or fin combination.
Image Penn High School

Penn High School

Dean of Students | 08/2012 - 08/2015

Since 2012, I have served as Dean of Students for 3600+ students at a premier "A" rate "Four-Star" school.
Image Penn Harris Madison School Corporation (Penn High School & Pennway Alternative School)

Penn Harris Madison School Corporation (Penn High School & Pennway Alternative School)

Director/Dean (Administrator) | 06/2014 - 08/2015

I was Dean of Students for 3 years at Penn High School. I also managed Pennway Alternative School in a Director capacity, while also serving as the Dean of Students. I doubled the graduation rate and the number of credits our students earned in only one year as Director.
Image Army and Navy Academy, Carlsbad, CA

Army and Navy Academy, Carlsbad, CA

Teacher / Coach / Advisor | 06/2002 - 07/2012

To Whom It May Concern: As proof of professional work experience, David V. Falkenau was hired by Academy by the Sea (Surf Camp / Summer Camp / Academic Academy) on June 6, 2002, and continued as a new hire with the Army and Navy Academy (UC approved, WASC accredited, 7-12 college prep. secondary school in coordination with California State Standards / California San Diego County Office of Education Public School Curriculum) on June 26, 2002. The following is a breakdown of UC approved, WASC accredited, college preparatory courses that Dave taught in his tenure here at Army and Navy Academy: 2002-2003: Reading 7 Reading 8 Creative Writing 2003-2004: Creative Writing English 10 Photo 1 Advanced Environmental Science 2004-2005: English 10 Advanced Environmental Science 2005-2006: English 10 Advanced Environmental Science English 10 Advanced 2006-2007: English 10 English 10 Advanced 2007-2008: English 10 Advanced English 10 2008-2009: English 10 English 10 Advanced 2009-2010: English 10 English 10 Advanced ESL/TESOL Advanced ESL/TESOL 2010-2011: English 10 English 10 Advanced 2011-2012: Advanced ESL/TESOL English 10 Advanced English 10 David taught the following during his tenure here either during the school year aside from his master schedule at the Army and Navy Academy or during the summer months at Academy by the Sea: Ath/Intramurals (Health / Physical Education / PT / Sports) with Rick LaRoche and Capt. Henry Howell; Creative Writing & Film/Screen Writing, including a 110 page screen play as a final project (wrote curriculum for Creative Writing as well to get it UC approved); Photography I/II (wrote curriculum for it as well to get it UC approved); 7th/8th Science (Summer with Ben Douglas); Music/Recording (summer mac lab); Oceanography (wrote curriculum for it as well to get it UC approved); Marine Biology (summer with Gretchen Hay); English 9, 11 (including English 10, 10 Honors, 12, AP12, and Journalism for Don Frates until Stanton/Raimondi replaced him after his bout with cancer); as well as ESL/TESOL. He also served as advisor for Surf Club (2002-2008), Sailing Club (2002-2003, 2008-2011), Cadets for Christ/Band of Brothers (2003-2008), Fellowship of Christian Athletes (2003-2008), Music/Recording Club (2009-2012), as well as coaching Surfing (2002-2008) and Wrestling (2004-2006). David has been certified in CPR/AED since 2002, was certified as a Life Guard here by American Red Cross Instructor Dan Loden (2004-2012), was a certified First Responder from (2008-2010) and worked for us as an EMT in our Health Center from (2010-2012). David dedicated himself to our students / cadets and our school for ten years and one summer, concluding his tenure with us on August 31, 2012 to work as Dean of Students for Penn High School, Mishawaka, IN.
Education history
Image Alliant International University

Alliant International University

TESOL Teaching Credential Graduate Level | 2011 - 2012

Image Elkhart General Hospital

Elkhart General Hospital

Paramedic | 2013 - 2014

Image Indiana University

Indiana University

Bachelor of Science | 1994 - 1998

Image Indiana University

Indiana University

Graduate Student | 1998 - 2000

Image San Diego Miramar College

San Diego Miramar College

EMT and Fire Apparatus Driver/Operator 1A/1B | 2009 - 2011

Image Ball State University

Ball State University

Criminal Justice | 1992 - 1994

Image Western Governors University

Western Governors University

MBA | 2023 - 2024

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1501 Lincoln Blvd.#1014 Venice, CA. 90291