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Devan Danisa: in Irvine, CA

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Devan Danisa

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Irvine | United States
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Fashion
Fishing
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Skate
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Summary
Activity
Projects

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Work experience
Image Colorproof Color Care Authority

Colorproof Color Care Authority

Brand Marketing Manager | 10/2018 - 03/2019

Assisted in development of products and services previously unrepresented in hair care to increase shares in new markets by 20% Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with sales team Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits Coordinated with social media, public relations and other teams to execute product introductions
Image Wooden Wick

Wooden Wick

Dir. Marketing & Product Development | 06/2018 - 09/2018

Implemented marketing strategies which resulted in 30% growth of customer base Applied forecasted marketplace trends to and enhance revenue by 25% Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful e-commerce launches Compiled product, market and customer data to forecast accurate sales and profit numbers
Image Viva Glam Magazine

Viva Glam Magazine

Dir. Merchandising & Product Development | 10/2016 - 06/2018

Sourced 20 new vendors in effort to boost range of products offered in store locations while reducing costs through strategic contract negotiations Planned out sales cycles to develop and service accounts by using product marketing, prospecting, promotion and merchandising for product awareness and placement Designed displays to deliver interactive, engaging and memorable store experiences for shoppers Oversaw development of new products each year
Image Imoshion

Imoshion

Dir. Marketing & Media Relations | 12/2010 - 09/2016

Directed promotional approaches for over 500 new product launches per year Developed and promoted corporate brand, images and identity to media and public Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies Managed day-to-day inquiries and requests related to corporate messaging, naming, ingredient branding, and co-branding Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
Education history
Image Fashion Institute of Design And Merchandising  Los Angeles

Fashion Institute of Design And Merchandising Los Angeles

Associate of Arts | 2005 - 2007

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1501 Lincoln Blvd.#1014 Venice, CA. 90291