Dustin Roberts: Vice President, GMM Merchandising in Prior Lake, MN

Dustin Roberts

Vice President, GMM Merchandising
Prior Lake | United States
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Summary
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Work experience
iMedia BRANDS Inc
Vice President, GMM Merchandising | 02/2020 - Current
• Generate 23% ($130M) of total company revenue while leading a 15 member team.
• Manage all P&L components both quarterly and annually.
• Create seasonal inventory plans including beginning and end-of-month receipt flow, inventory turn, RTV's, customer return to stock, customer return liquidation.
• Cultivate culture of accountability and excellence across cross-functional departments.
• Oversee categories; Directors, Buyer, Assistant Buyers, Supervising Producer, and Planners, in Omnichannel sales initiatives.
iMedia BRANDS Inc
Director of Merchandising | 05/2019 - 02/2020
• Generated 19% ($114M) of total company revenue while leading a 7 member team.
• Developed innovative solutions to drive business performance with core brand extensions, brand revitalizations, new brand introductions, innovative product development and engaging on-air special events.
• Optimized execution of merchandise strategy working with cross-functional teams in; marketing, warehouse operations, warehouse and distribution logistics, quality assurance, customer service.
• Leveraged vendor partnerships to capitalize on industry trends through balanced assessment planning.
iMedia BRANDS Inc
Senior Buyer - Watches | 04/2016 - 05/2019
• Built unique web promotional strategies to support on-air business including email, social media, and digital ads. Increased season over season click thru rate online by 12% on department web landing pages.
• Led merchandising product strategies to support the largest cross-category live broadcast event aboard Carnival Cruise ship, resulting in 95% sell thru in key product offers and over $9million in total sales in six days.
• Executed monthly category "Open to Buy" ensuring inventory, receipt flow, margin and sales forecasts were met.
iMedia BRANDS Inc
Buyer - Watches | 05/2011 - 03/2016
• Created and coordinated product assortments and developed new concepts for on-air programming to achieve sales, margin, and productivity targets.
• Negotiated and developed promotional products and concepts with new and existing vendors and presented to executive level leadership team for approval.
• Developed strategies through email, SEM & social media to drive online sales of $54 million annual.
iMedia BRANDS Inc
Assistant Buyer - Watches | 07/2010 - 04/2011
• Worked with Buyer to identify product assortments, develop new product ideas, and manage vendor relationships.
• Evaluated product performance and identified new product opportunities, accomplishing a 25% increase in new item count and a 10% increase in productivity.
• Managed re-order process by ensuring top performing items were placed on re-order or re-developed with new colors or design modifications.
• Managed inventory levels by processing markdowns or by negotiating RTV's with vendors.
iMedia BRANDS Inc
Merchandise Coordinator - Watches | 10/2008 - 06/2010
• Executed up to 100 samples monthly and delivered the item set up, management of product detail and purchase order entry, tracking and maintenance.
• Served as a resource to departments across ShopNBC regarding product information and detail.
Education history
University of Minnesota Duluth
Bachelor of Arts
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