Eddie McCracken: in San Diego, CA

- Developed company-wide reporting tools to better evaluate bundle and product performance. Provided in depth weekly, monthly and quarterly analysis to identify opportunities to improve margin, inform strategies and exceed reservation goals. - Strategically partnered with broad cross-functional team (operations, engineering, customer service, marketing, product design) to improve customer experience and operating margin. - Drove sales and margin improvements by building a dynamic vendor base of wholesale partners in the outdoor, technology, sports and wellness space. - Proactively evaluated marketplace for upcoming consumer trends and growth opportunities while testing and strategically evaluating highly coveted products for adoption. Drove +375% user and reservation growth from 2018 to 2019.

- Managed OTB and product strategy for 650 domestic and international locations across socks, sunglasses, hats, backpacks, shoe care, watches, candy, sporting goods and tech accessories. - Introduced markdowns to improve in-store sock assortment impacting over 100K pairs of socks. Built plan for an OPP performance sock with high margins to drive a positive comp YOY.

- Managed shorts, representing 40% annual business, building product and planning strategy for basics, fashion, lounge and sport. Built and employed docs for weekly reporting, competitive analysis, long term strategy and customer demographics. - Partnered with data science and marketing team pairing back product level performance to customer persona's. Built strategy to increase customer LTV and retention.

- Managed 20% of total men’s annual business, overseeing knits and sweaters ($220M). Led quarterly buy reviews outlining product strategy and investment. - Achieved record-breaking high for gross margin dollars in long and short sleeve tee categories for Q1-Q3 2016, resulting in company-wide recognition. - Launched Pro Polo (stretch), Soft Washed Tee's and Flex Thermals, combining strategies in sourcing, merchandising and marketing to deliver a better fitting, higher quality product. - Coached new hires on how to effectively operate within the cross-functional team, and partnered with HR to incorporate cross-functional training into new hire orientation.