Edward Allen: in LOS ANGELES, CA

Manage over 3 million dollars in digital advertising inventory. Run & publish all advertising campaigns including display banners, prerolls, & site takeovers. Up to 50 campaigns running at once. Publish day to day content updates. Up to 50 video posts per week. Email Retention Marketing - send weekly email blasts calling out new products and content.

• Spearhead all email marketing communications for Karmaloop Inc. (encompasses Karmaloop.com, PLNDR.com, BrickHarbor.com, Kazbah.com) – on average 25 sends/week to a total list size of 5M • Maintain weekly & monthly email schedules, build out each daily send via Exact Target and 1Point email service providers, manage list growth, maintenance and segmentation for daily sends and build custom reporting via ESP tools and Google Analytics to track performance on a daily, weekly, monthly and annual basis • Responsible for improvements to send timing and segmentation, testing new email templates, content, and better analysis of the email channel as a whole • Oversee all Karmaloop Inc. mobile retention efforts (encompasses Karmaloop.com iOS & Android apps, PLNDR.com iOS & Android apps) including mobile push notification concepts & execution, app download campaigns & content changes