Emily Fergason: in , CA
Emily Fergason
United States
Skills
No information
Interests
Fitness
Hiking
Traveling
Healthy cooking
Pro sports
& camping
Summary
Activity
Projects
No information
Work experience
Envoy
Social Media Community Manager | 05/2019 - 08/2019
Developed a repeatable monthly process that produced content calendars, content themes, community management, and data reports that was applied to top-tier clients
Managed a long-term social strategy while delivering actionable, short-term insights to solve brand challenges
SnackNation
Social Media Strategist | 04/2018 - 03/2019
Created and directed monthly campaigns and strategies to meet companywide goals and partnerships with large CPG brands
Generated monthly metrics report to demonstrate KPI results (300% channel growth), and opportunities for strategy optimizations
Moderated and grew Facebook groups by 325%
Spearheaded creative rebrand with cohesive branding and marketing strategy that delivered 1.7M impressions and 105% increase in followers
NFL
Social Media Content Editor & Producer | 03/2015 - 01/2017
-Produced large quantities of engaging content for Game Days, NFL Draft, live programming, special events, and large sponsorships
-Managed social content strategy for talent and guests for live shows on NFL Network and SnapChat
WNBA
Marketing and Game Entertainment Manager | 11/2012 - 03/2014
Managed digital media campaign and strategy with proven results across all media platforms: Facebook, Instagram, Twitter, Youtube & SnapChat
Directed 30+ live WNBA games including in-game entertainment teams and talent, sponsorship activations, community relations and camera ops
Education history
Indiana University
Bachelor of Science | 2008 - 2012
Connections
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