EPITACIO ARGANZA: in Los Angeles, CA
EPITACIO ARGANZA
Los Angeles | United States
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Industries
Creative Agencies
Fashion
Lifestyle
Streetwear
Summary
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Activity
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Work experience
Guess
VP of Design | 05/2018 - 09/2019
Mens and Womens, all categories
Incorporated Fast Track processes to achieve a 28 week Production calendar.
Scaled Mens, Womens, Graphic & Denim teams to push out monthly deliveries with a smaller team on a tighter calendar.
Led a Design team of 2 Assistants and an Intern in a start up division with less than 40 stores to almost 100 stores and a team of 18 at it's peak in 2015 with a $110m Sales forecast.
Scaled Team workload to take on Guess Outlet responsibilities.
Implemented processes to achieve a shorter calendar.
Guess
Senior Director of Design | 05/2010 - 04/2018
Mens and Womens, all categories
Grew total business to $85m by 2013 with 86 US stores.
Coordinated with licensees in Korea, the Philippines, and Mexico as well as wholesale business at Macy's.
Successfully aligned Womens product to Mens to achieve a solid brand footprint.
Partnered with Social Media, E-Commerce and Marketing to push out a focused Brand message.
Guess
Director of Design | 04/2008 - 05/2010
Mens, all categories
Revamped start up product line into a sellable and cohesive branded message for the value driven fast fashion market.
Created a solid brand identity that would become the total Mens and Womens brand footprint.
Partnered with cross-functional teams - Buying, Tech, Production - to create and refine processes.
Established Design processes that would later scale to Womens division.
![Image Pacific Sunwear](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/fa3a0fd2-ca9a-408c-9c8f-9806122aa000/AVATAR/be720769-056a-4820-a13e-5da55ab73e6a.jpeg)
Pacific Sunwear
Senior Designer | 03/2006 - 03/2008
Kirra and Vurt brands - Young Mens Knits, Sweater, Wovens
Developed private label Young Mens Tops line to coordinate with branded market apparel.
Closely partnered with Buying to achieve total line synergy, as well as with Product Development to drive production process.
Kenneth Cole
Senior Designer | 10/2003 - 03/2006
Reaction, Signature & Sport brands - Mens Knits, Sweaters, Graphic Tees.
Seasonally developed Knits and Sweater categories out of China for Wholesale and Retail accounts. Total $60m in annual sales.
Conducted regular line reviews as well as seasonal color and trend development with licensor, Kenneth Cole Prod.
Coordinated production of fashion show pieces for seasonal Runway shows.
Coordinated development for Outlet division with Assoc Designer.
Extensive travel to Hong Kong for line development in HK office.
Created better Designer Signature line for Saks, and sport line Silver for Retail.
Number Lab
Design Consultant | 07/2002 - 10/2003
Mens Contemporary Knits * Initial development for start up company
Hang Ten Mens - Young Mens Surf & Denim
Anthony Caputo Menswear - Fashion Illustrator
Ethos Racing Menswear - Mens leather Outerwear
C9 by Champion - Men's, Women's & Boys Active * created initial pitch line for Target
Cosani Men - Mens Suits
Avirex
Senior Designer | 02/2000 - 06/2002
Avirex and AVX brands - Mens Knits, Sweaters, and T-shirts
Developed crossover urban brand out of Korea office for Wholesale (Macy's, Dr. Jay's) and Retail accounts, working as a right
hand to the VP of Design.
Perry Ellis
Designer | 06/1994 - 01/2000
Perry Ellis America, Perry Cottons and Outlet brands - all categories.
Relaunched America for an urban customer, age range 15 - 25 yo. First year sales = $15m at Foot Locker, Foot Action, Dr. Jay's.
Developed Perry Cottons, an all-cotton Casual weekend-wear line. First year sales = $10m at May Co., Dillards.
Worked with Sales to create Specials for Marshalls, Lord & Taylor, as well as Retail stores.
Associate Designer
Perry Ellis Collection - Mens Knits, Perry Ellis Street - Mens, all categories.
Fenn, Wright, & Manson
Design Consultant | 03/1994 - 06/1994
Private label Menswear, tech pack and spec development.
Danskin
Designer | 03/1992 - 01/1994
-Danskin and Danskin Pro Activewear, Sportswear and Swimwear.
Rapidly promoted from Asst Designer to Designer.
Emphasis on high performance Active fabrics.
Worked with photographers and models for catalog shot photoshoots on location and trade show event set ups.
Education history
Virginia Commonwealth University
B.F.A. in Fashion Design | 1987 - 1991
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