Eric Adams: in Los Angeles, CA

• Responsible for driving the merchandising strategies, operations and marketing for a global iconic men’s surf brand. • Recruited to lead a team of ten direct reports to meet target customer needs and identify business opportunities. • Reduced SKU count and retail prices for a more profitable and productive style assortment. • Grew 3rd and 4th quarter sales by rounding out the lifestyle line with appropriate knits, sweaters and outerwear. • Sold the relaunched product globally to Nordstrom, Bloomingdales, Amazon, Zappos and boutique surf shops. • Product sold out in initial test doors and had 70% sell thru with Bloomingdales generating return business. • Initial sales indicated a 20-30% growth in volume. • Moved the ecommerce channel from unprofitable to a direct business that realized 10% growth in volume as well as higher margin and profit returns. • Launched an omni-channel experience for Lightning Bolt with marketing and visual consistency in retail, ecommerce and wholesale creating an impactful brand message. • Owned responsibility for forecasting, planning and buying of the product. • Managed production in the U.S., China, Bangladesh and Portugal. Negotiated price points and provided a solution oriented approach to development, production and quality.