Log InSign Up

Eric Adams: in Los Angeles, CA

Profile background

Eric Adams

Profile avatar
Los Angeles | United States
Skills

No information

Interests

No information

Industries
Bike
Golf
Dive
Creative Agencies
Fashion
Fishing
View all
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image Lightning Bolt

Lightning Bolt

General Manager & Director Operations | 09/2014 - 10/2015

• Responsible for driving the merchandising strategies, operations and marketing for a global iconic men’s surf brand. • Recruited to lead a team of ten direct reports to meet target customer needs and identify business opportunities. • Reduced SKU count and retail prices for a more profitable and productive style assortment. • Grew 3rd and 4th quarter sales by rounding out the lifestyle line with appropriate knits, sweaters and outerwear. • Sold the relaunched product globally to Nordstrom, Bloomingdales, Amazon, Zappos and boutique surf shops. • Product sold out in initial test doors and had 70% sell thru with Bloomingdales generating return business. • Initial sales indicated a 20-30% growth in volume. • Moved the ecommerce channel from unprofitable to a direct business that realized 10% growth in volume as well as higher margin and profit returns. • Launched an omni-channel experience for Lightning Bolt with marketing and visual consistency in retail, ecommerce and wholesale creating an impactful brand message. • Owned responsibility for forecasting, planning and buying of the product. • Managed production in the U.S., China, Bangladesh and Portugal. Negotiated price points and provided a solution oriented approach to development, production and quality.
Image Fabric on Demand

Fabric on Demand

Managing Director | 10/2012 - 09/2014

• Recruited by founder to manage an ecommerce custom fabric business targeting consumers with smaller minimums. • Grew sales volume by 30% year over year to become one of the largest custom fabric ecommerce sites in the U.S. • Managed the vendor matrix. • Responsible for all operations including customer service. • Implemented new vendors and processes to shorten lead times, increasing efficiencies and profits. • Provided solutions and continuous improvement strategies regarding production and deliveries.
Image Vicarious by Nature (VBN) Clothing

Vicarious by Nature (VBN) Clothing

Co-Founder & Managing Director | 01/2008 - 12/2012

• Launched a men’s contemporary clothing brand with a focus on product and business practices that were sustainable, environmentally and socially responsible. • Held ownership of brand vision and merchandising, finance and budgets, operations, production, marketing, public relations and sales. • Achieved $3.5m in sales in the fourth year of business. • Earned the business of premium retailers including: Neiman Marcus, Bloomingdales, Nordstrom, Urban Outfitters, Amazon and select specialty stores. • Developed ecommerce strategy from concept to final sell through. • Owned responsibility for forecasting, planning and buying of the product. • Managed production in the U.S. and China.
Education history
Image Miami Universtity

Miami Universtity

Bachelor of Arts | 1999 - 2004

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291