Erik Adolph: Creative Director in San Clemente, CA

In this role, I was responsible for upholding global brand standards for Youtheory®. As AD it was my role to partner with copywriters, designers, marketing managers and product specialists in the development of packaging & marketing creative used across a broad range of outputs including; retail product displays, tradeshow booths, print advertising, website, social media, and consumer-facing events. I was responsible for overseeing and managing the creative work, refinement and overall visual appearance of design projects on behalf of the President & VP of Marketing to achieve customer satisfaction.

I worked directly with multiple Marketing Directors and Sales Directors to design and produce artwork for print advertising and lifestyle catalogs. I was responsible for the strategy, marketing and design of print materials for the key core surf accounts of Rusty and O’Neill in North America. My responsibilities included the concept and execution of print ads, catalogs, studio photo shoots, Trade Show Booth design, custom POP and window displays as well as specific website and social media strategies.

It was my role to oversee the development and execution of creative brand direction and innovative design strategies for print advertising, video, packaging, website, photography, in-store retail environments, and trade show booths.