Francis McKenna: Marketing Manager and Social Media Director in Pawling, NY
Francis McKenna
Marketing Manager and Social Media Director
Pawling | United States
Skills
No information
Interests
No information
Industries
No information
Summary
Activity
Projects
No information
Work experience
Hudson Valley Renegades
Marketing Manager and Social Media Director | 02/2022 - Current
• Being a market expert & entrepreneur: Identifying and engaging in local grass-roots events that are relevant for the organization.
• Builds community relationships through creating amazing events and ballpark experiences.
• Using social media marketing platforms like Facebook, Instagram, Twitter to create and maintain the company's brand.
• Develops social media marketing campaigns for all 66 home games, away games, sponsorships and special events.
• Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company's marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs
• In 5 months, I helped grow our accounts by nearly 45 %, across all accounts and growing an email database as well.
![Image adidas](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/14d07852-e206-493c-8cdd-2fe749775744/AVATAR/4fb54040-a6da-425a-abb6-c5a9581f9cad.jpeg)
adidas
Regional Field Marketing Manager | 06/2018 - 03/2022
? Lead a team of 12 skilled Field Agents throughout the New England region to best represent the adidas brand on the key pillars: Visual Merchandising. Advocacy, and Sales.
? Oversaw the success of the field agents in over 120 retail accounts.
? Ensured successful execution and implementation of the adidas business plan to drive strong results within visual excellence, increased sell-thru, brand knowledge, and market share growth.
? Managed budget for assigned territory and work closely with my respective Area Manager to ensure expenses, overtime, mileage, etc. are monitored.
? Built constructive, effective relationships throughout the field and HQ team to align support for brand initiatives.
? A true market expert & entrepreneur: Identified and engaged in local grass-roots events that are relevant for the adidas brand.
BrandConnect Inc
Marketing Manager | 03/2020 - 02/2022
• Communicated with clients or employers about project, event or campaign expectations and goals
• Collaborated with clients or employers, finance teams and other team members on budgeting and allocating funds
• Delegated tasks to appropriate team members
• Managed deadlines and progress across the team to ensure the project is delivered on time and on budget
• Organized third-party providers and vendors to deliver elements that can't be produced in-house
• Oversaw the delivery of projects and making adjustments as necessary to ensure they are delivered to specifications and high standards
• Collected and analyzed feedback from customers and other project users to gauge satisfaction and success
![Image adidas](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/14d07852-e206-493c-8cdd-2fe749775744/AVATAR/4fb54040-a6da-425a-abb6-c5a9581f9cad.jpeg)
adidas
Field Marketing Agent | 04/2016 - 06/2018
? Inspire Retail teams and educate on product to ultimately increase sales.
? Create, implement and recap community fitness events.
? Build store and community relationships through creating amazing in-store experiences.
? Ensure in-store brand integrity by executing visual directives.
Gap Inc
Visual Merchandising Manager | 10/2007 - Current
? Designed and suggested new display ideas for merchandise, resulting in improved customer view/accessibility and leading to increased sales.
? In charge of all window displays, overheads, and visuals throughout the store. Recommended, selected and helped locate and obtain out-of-stock product based on customer requests.
? Greeted customers entering the store to ascertain what each customer wanted or needed.
? Worked to maintain up-to-date knowledge of store policies regarding payments, returns and exchanges.
? Provided an elevated customer experience to generate a loyal cliental. Worked as part of a team to limit unit shrink inside the store.
Education history
Western Connecticut University
Bachelor's Degree
Connections
Companies (0)
No information